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TitreMENstruation
Agence
Campagne MENstruation
Annonceur Thinx
Marque Thinx
Mise en ligneOctobre 2019
Secteur d'activité Hygiène féminine
Synopsis For its first TV campaign, Thinx needed a provocative film that highlighted not only the benefits of its period-proof underwear, but also its mission to de-stigmatise periods. The spot shows what the world would look like if men got their period too. When the ad got banned for “unacceptable” imagery, the agency turned the censorship into a conversation. The escalating discussion forced networks to reconsider the ban, resulting in the first in-use tampon to ever air on TV.
Type de média Film Web
Longueur
VP Creative Director
VP Creative Director
ACD
ACD
Worldwide Chief Creative Officer
Regional Chief Creative Officer
Producteur exécutif
Producteur exécutif
Producteur
Director of Content
Producteur musical
Business Manager
Responsable de la production
Account Director, Social Media
Chef de groupe
Responsable de la stratégie
SVP Global Brand Management
SVP Global Brand Management
Data Strategy Director
Partner Managing Director
Direction artistique et créative
DOP Assistant
Producteur exécutif
Responsable de la production
Responsable de la TV prod
Producteur délégué
Editorial
Executive Producer / Managing Director
Producteur
Monteur
Monteur
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Sound Designer
Ingénieur du son
Coloriste
Producteur
Producteur
Producteur
VFX Artist
VFX Artist
VFX Artist
VFX Artist
VFX Artist
VFX Artist
VFX Artist

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