| Titre | Anchor Milk Slams Real |
| Agence | Colenso BBDO Auckland |
| Campagne | Go Strong |
| Annonceur | Fonterra Brands |
| Marque | Anchor |
| Date de première diffusion/publication | 2017 / 4 |
| Secteur d'activité | Lait et produits laitiers |
| Synopsis | In a culture of celebrating the carefully crafted selfie, there is nothing more beautiful, more revealing, or more disarming than a real authentic smile. This is particularly true for our target audience of millennials and generation Z, who have grown up using other people’s social media feeds as a barometer for happiness. Milk helps to naturally grow bright and healthy teeth, so World Champion Slam poet Harry Baker performs a poem as an ode to the moments when they’re put on show. We approached a diverse group of young people from around Auckland City to capture authentic moments in our documentary-style film. The piece focuses on the transition a person makes between reflection, and breaking into an unaffected grin. We highlighted this genuine interaction where people can’t help but bare their teeth to illustrate the connection between candid joy and a unique, natural smile. |
| Type de média | Etude de cas |
| Longueur | |
| Directeur de création | Dave Brady |
| Directeur artistique | Samuel Trimble |
| Concepteur / rédacteur | Georgia Johnstone |
| Creative Chairman | Nick Worthington |
| Directeur de diffusion | Jen Storey |
| Concepteur / rédacteur | Harry Baker |
| Global Business Lead | Rachel Morgan |
| Group Business Director | Annabel Rees |
| Responsable de budget agence | Tymon Rackley |
| Head Of Planning | Mylene Ong |
| General Manager | Otavio Faccina |
| Marketing Manager | Kevin Taffs |
| Compositeur de musique | Peter Hobbs |
| Motion design | Jonny Kofoed |
| Producteur | Helen Naulls |
| Chief Marketing Officer (CMO) | Andy Dasgupta |
| Directeur de la photo | Megan Au |
Plus de réalisations
VOIR TOUSAnchor Milk Slams Blank Canvas
- MARQUE:
- Anchor
- AGENCE:
- Colenso BBDO Auckland