3M - "Karma Chameleon "

Cheil Germany

Cheil Germany Schwalbach, Allemagne

Awards

10261

Marque: 3M
Pays: Allemagne

Annonceur: 3M

Titre	Karma Chameleon
Brief	Nothing is as sticky as the melody of a great pop song, or so-called “earworm”. That’s why 3M took the hooks of three of the catchiest tunes ever, and put them on billboard sites across Hong Kong. Individually hand-lettered by one of the world’s leading tape artists using actual 3M duct tape, each billboard showed 3M’s sticking power in a unique way that’s as simple as it is memorable. When it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song. That’s why 3M took the hooks of some of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong. They were individually hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape.
Agence	Cheil Germany
Campagne	The Adhesive Billboards That Keep Sticking In Your Mind
Annonceur	3M
Marque	3M
Date de première diffusion/publication	2017 / 5
Secteur d'activité	Equipement de bureau
Synopsis	When it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song, or so called “earworm”. That’s why 3M took the hooks of three of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong. Individually hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape, each billboard showed 3M’s sticking power in a unique way that’s as simple as memorable. Where possible, the actual tape rolls used for the taping where finally stuck to the billboard as a “live” pack shot. For poster sites where billboards had to be put behind a glass shelter, an alternate visual was used instead that featured a printed pack shot.
Type de média	Affiche / Panneau grand format
Longueur	75 seconds
Responsable client	Andy Wong
Business Director	Jong Bin Lee
Creative Service Associate Director	Denise Chan
Global Chief Creative Officer	Malcom Poynton
Responsable de la création	Roland Rudolf
Executive Creative Directors	Paul Chan
Executive Creative Directors	Thomas Schroeder
Executive Creative Directors	Joern Welle
Directeur de création	Arnab Biswas
Directeur de création associé	Ivan Au
Concepteur / rédacteur	Chris Druecks
Concepteur / rédacteur	Paul Chan
Directeur artistique	Rafael Magessi
Art Directors	Daniel Baek
Art Directors	Trang Le Thu
Producteur, agence	Cindy Steigerwald
Illustrateur	Buff Diss
Typographers	Buff Diss
Typographe	Arnab Biswas