| Titre | Be Cool Be Nice |
| Agence | MPC LDN |
| Campagne | Be Cool Be Nice |
| Annonceur | Be Cool Be Nice |
| Marque | Be Cool Be Nice |
| Date de première diffusion/publication | 2017 / 11 |
| Secteur d'activité | Associations d'information et de lutte contre la maladie |
| Philosophie | The official Be Cool Be Nice animated film made by MPC features a cast of characters with designs from fashion all-stars Christopher Bailey, Pat McGrath, Chaos Fashion, Henry Holland and more. Sunshine and MPC have collaborated with the anti-bullying movement Be Cool Be Nice to produce the animated music video featuring characters created with design direction from a cast of fashion all-stars. The international Be Cool Be Nice movement is aimed at helping to combat cyber-bullying by encouraging people to communicate and use social media in a positive and proactive way. The Be Cool Be Nice movement launched last year with help from Kendall Jenner and Willow Smith on the covers of Garage magazine (Fall/Winter2016) and an unprecedented Snapchat x Be Cool Be Nice collaboration. The movement has also seen a Times Square takeover with animation by Sunshine and a window installation at The Conran Shop. The film will be distributed on Viacom’s network as interstitials on MTV and Nickelodeon. |
| Type de média | Télévision & Cinéma |
| Longueur | |
| VFX | MPC LDN |
| Maison de production | MPC LDN |
| Head of Brand Communications | Bethany Reilly |
| Lead Lighting | Raju Ganesh S. |
| Lead Animation | Ankan Sanyal |
| Producer | Daniel Finn |
| Head of Art | Simon Holmes |
| Producteur exécutif | Lesley Williams |
| Creative Chairman | Alan MacCuish |
| Art Director | Alex Bones |
| Agence créative | Sunshine |
| VFX Supervisor | Anthony Bloor (3D) |
| VFX Supervisor | Alex Snookes |
| VFX Producer | Russell Forde |
| Production Coordinator | Sanchit Soi |
| Post Production House | Rupert Cresswell |
| Motion Graphics | Murray Hussain |
| Executive Producer | Julie Evans |
| Director | Rupert Cresswell |
| Compositor | Ginesh Gandhi |
| Director | Rupert Cresswell |