Ukrainian Marketing Forum - "Mold 3"

BBDO Ukraine

BBDO Ukraine Kyiv, Ukraine

4525

Marque: Ukrainian Marketing Forum
Pays: Ukraine

Annonceur: Ukrainian Marketing Forum

Titre	Mold 3
Agence	BBDO Ukraine
Campagne	Mold
Annonceur	Ukrainian Marketing Forum
Marque	Ukrainian Marketing Forum
Date de première diffusion/publication	2018 / 4
Secteur d'activité	Publicité et communication
Philosophie	Knowledge gets dated. Earning your degree and quietly working until you retire doesn’t work anymore. The world is changing so quickly that it takes a lifetime to learn your craft. The marketing we studied a decade ago is already dead. In order to demonstrate this, we took Philip Kotler’s cult marketing book and millions of spores of mold, placed them together in a citylight panel and let time show off its strength. In order to get the project to work, we prepared a special layout for the book with perforations for moisture. We experimented to find a material that would allow the mold to spread. We created an environment that was conducive to growing the desired mold while preventing harmful bacteria from disrupting the mold growth. After several unsuccessful attempts, we had to completely abandon the use of toxic materials. We dried out a couple of mold populations and were forced to redesign the citylight panel’s wall construction. This helped create the ideal microclimate, from the illumination to the humidity to the temperature. In short, it was much more difficult than just leaving out a loaf of bread for a week and getting results. After a month of tests, failed attempts and disappointments, we found a solution. Our mold grew. Every day, it spread more. And more. The book began to look older.
Type de média	Affichage
Directeur de la création	Anze Jereb
PDG	Victor Ishkov
Directeur artistique	Maria Plotnikova
Concepteur / rédacteur	Julia Kolesnik
Directeur de création	Denis Keleberdenko
Account Manager	Alisa Komm
Head of Design Studio	Maria Teterin
Designer	Togzhan Slyamgaliyeva
Designer	Kseniya Milchenko
Designer	Alexandr Onatsky
Client Services Director	Irina Danilevskaya
Directeur Général	Iryna Bondarenko
Product Manager	Olga Garaschenko
Caméraman	Anton Ivanov
Microbiologist	Galeb Al-Maali
Directeur Général	Olga Tolkunova
Producer	Ivan Kovalskiy
Ambient Project Production	Viacheslav Sandalchuk
Department Head	Viacheslav Sandalchuk
Ambient Project Implementation	Natalia Perfileva
Department Head	Natalia Perfileva
Chief Executive	Dariya Kabanova
Non-TV Media Director	Yana Sereda
Managing Director	Alina Kotenko