Producteur
at
Esse House
| Titre | Duel |
| Campagne | Duel |
| Annonceur | Samsung |
| Marque | Samsung Anti Tangle |
| Date de première diffusion/publication | 2017 / 12 |
| Secteur d'activité | Gros électroménager |
| Slogan | Samsung, Cheil Ukraine, Cheil |
| Synopsis | She loves him so much. But when it is time to clean the appartment, the real duel starts. Vacuum cleaner Samsung Anti Tangle helps win this fight. |
| Philosophie | Cleaning is a battle. And there is something that make this job much more easier. The most powerful tool that our female hero has in her arsenal is the vacuum cleaner Samsung Anti-Tangle. |
| Problème | Context: In Ukraine Samsung is a known as an innovative and dynamic brand. Mostly due to the smartphone ads. But there is no connection between brand and home appliance audience. Samsung VC with unique Anti-Tangle technology is the perfect product to fill this gap. Insight: Pets are lovely. But as with all good things, there are downsides to pet ownership: dealing with their hair. That’s why cleaning become every time a kind of challenge that invole both owners and animals. |
| Résultat | More than 2 million YouTube visualizations. |
| Type de média | Digital |
| Longueur | |
| Directeur de création | Vladyslava Denys |
| Directeur artistique | Alessandro Falcone |
| Concepteur / rédacteur | Pavlo Pastushenko |
| Concepteur / rédacteur | Alena Krapivka |
| Concepteur / rédacteur | Anastasia Pushnya |
| Directeur de clientèle | Alexey Polischuk |
| Client Responsible | Olga Kravchuk |
| Producteur exécutif | Vitaliy Sheremetyev |
| Maison de production | Esse House |
| Réalisateur | Pavel Buryak |
| Directeur de la photo | Dima Nedrya |
| Producteur | Tatiana Buialo |
| Producteur | Lisa Agafonova |