| Titre | Bee'n'Bee |
| Agence | BETC Paris |
| Campagne | Bee'n'Bee |
| Annonceur | BETC Paris |
| Marque | Bee'n'Bee |
| Date de première diffusion/publication | 2021 / 11 |
| Secteur d'activité | Agences de publicité |
| Philosophie | BETC launches its CSR report in an eco-friendly way. The Sustainability report turns into a DIY hotel for the preservation of wild bees You are probably aware that bees are in danger. But did you know that wild bees are suffering even more than their domestic counterparts (those who live in hives and produce honey) ? And wild bees are essential to the preservation of biodiversity as they are responsible for 80% of pollination of plants, flowers and fruits. That's why BETC is committed to the preservation of wild bees through its latest CSR report, showcasing its diverse initiatives. Discover Bee'n'Bee, a bed and breakfast" hotel for wild bees. By folding the pages of the CSR report it gets a new life and becomes a hotel for bees and helps them find a shelter. |
| Type de média | Etude de cas |
| Longueur | |
| Chef de projet | Mathilde Chamak |
| Chef de projet | Alexandra Amana |
| Producteur, agence | Valérie Richard |
| Directeur de la création | Rémi Babinet |
| Directeur de création | Jérôme Galinha |
| Directeur artistique | Nicolas Amiard |
| Concepteur / rédacteur | Arthur Cieutat |
| Producteur | Benjamin NIETO |
| Traffic Manager | Celia Chiarotto-Dafi |