| Titre | Transformation of a Landmark |
| Agence | Jung von Matt / Spree |
| Campagne | 100.000 electric cars sold in 2017 |
| Annonceur | BMW |
| Marque | BMW |
| Mise en ligne | Mai 2018 |
| Secteur d'activité | Voitures |
| Synopsis | Monday evening, December 18th, BMW’s iconic Four Cylinder Building underwent a spectacular transformation to mark the 100,000th electrified BMW sold in 2017 and the brand’s unwavering commitment to an electric future. Designed by Austrian architect Karl Schwanzer, the BMW Headquarters was finished in 1972, in time for the Munich Summer Olympics. The 331 feet tall building is one of the most important German landmarks, mimicking the shape of the four cylinders in a typical car engine. Notably, the cylinders do not stand on the ground; they are suspended on a central support tower. The light projection turning the old cylinders into iconic electric batteries underscores a new landmark for the Munich-based German automotive manufacturer BMW, which launched the all-electric i3 in 2013. The epic projection involved 9 OPSL laser projectors, 10 additional projectors, 100 LED lights and 480 intelligent moving lights. 84 kilometers of cables were used for data and lighting and 820 cubic meters of materials. Next in the pipeline, BMW plans to offer 25 electrified models by 2025, 12 of which will be fully electric. Some of the cars will have a range of up to 435 miles. |
| Type de média | Etude de cas |
| Longueur | |
| Musique | 2WEI Music |
| Directeur de la création | Till Eckel |
| Directeur de la création | Joachim Kortlepel |
| Réalisateur | Tobias Paul |
| Photographe | Ralph Larmann |
| Réalisateur | Simon and Paul |
| Directeur de création | Christian Wölky |
| Directeur de création | Mihai Gongu |
| Directeur de création | Stefan Amtmann |
| Concepteur / rédacteur | Simon Knittel |
| Concepteur / rédacteur | Lena Charbonnier |
| Directeur artistique | Elena Knittelfelder |
| Directeur artistique | Sebastian Hölzer |
| Directeur artistique | Dustin Przibilla |
| Directeur artistique | Christian Dallmeier |
| Consultant | Jan Anderßen |
| Consultant | Niels Böse |
| Consultant | Stephan Süß |
| Consultant | Julian Pankratz |
Plus de réalisations
VOIR TOUSThe Future is electric
- MARQUE:
- BMW
- AGENCE:
- Jung von Matt / Spree