46664/Coca-Cola - "Open Like Never Before"

72andSunny

72andSunny Amsterdam, Pays-Bas

Awards

15766

Marque: 46664/Coca-Cola
Pays: Pays-Bas

Annonceur: Coca-Cola Company

Titre	Open Like Never Before
Agence	72andSunny
Campagne	Open Like Never Before
Annonceur	Coca-Cola Company
Marque	46664/Coca-Cola
Date de première diffusion/publication	2020 / 7
Secteur d'activité	Boissons gazeuses, tonics
Synopsis	After a 3-month pause in their advertising and channeling $100 million to COVID relief efforts, Coca-Cola launched its first brand statement with Open Like Never Before.With a poem co-written and performed by British artist George The Poet, the anthem film invites us to challenge the so-called new normal, and instead to stay open and bring renewed optimism for the change ahead.To the sound of a rendition of the 1960’s anthem track “San Francisco”, George performs his own words, but as the film progresses, it weaves in different people, young and old, from all walks of life and parts of the globe, who each make a part of the poem their own, challenging the old notions of work, relationships, travelling, body and race awareness, gender roles, immigration, sexuality, female leadership, all in one continuous, poetic flow. The film ends with George and a last hopeful statement “We’ll weather this storm, so I’ll be open like never before”.Created and produced during lockdown, the film was shot and finished remotely within 6 weeks and has been launched in over 50 countries.
Type de média	Télévision
Longueur	132 seconds
Audio Post	Wave Studios
Marketing Director	Walter Susini
Directeur de la création	Carlo Cavallone
Directeur adjoint de la création	Laura Visco
Directeur de création	Emiliano Trierveiler
Designer	Renee Lam
Designer	Masaya Kochi
Concepteur / rédacteur	Constanze Bilogan
Directeur des Stratégies	Sarah Sutton
Directeur des Stratégies	Armando Potter
Stratégie	Charlotte Rubesa
Group Brand Director	Rob Conibear
Brand Director	Angelina Joy
Brand Manager	Marie Henaff
Brand Coordinator	Mauro Sala
Directeur de la production audiovisuelle	Jennifer Cursio
TV FILM PRODUCER	Eline Bakker
Producteur, agence	Nili Zadok
Business Affairs Director	Selam Kehishen
Maison de production	new-land London
Réalisateur	Gustav Johansson
Réalisateur	Indra Herö Wide
Réalisateur	Marcus Ibanez
Directeur de la photo	Martin Rudh
Directeur de la photo	Steve Annis
Directeur de la photo	Jamie Ramsay
Producteur, maison de production	Trine Pillay
Producteur, maison de production	Mia Tidlund
Directeur de la production	Christabelle Stone
Montage	Cabin Edit
Monteur	Sam Ostrove
Monteur	Emma Backman
Sound Designer	Ed Downham
Sound MIXER	Ed Downham
Sound Designer	Parv Thind
Mixer	Parv Thind
Post production	Glassworks Amsterdam