| Titre | The New Volvo XC40 With Care By Volvo |
| Agence | Forsman & Bodenfors Göteborg |
| Campagne | The New Volvo XC40 With Care By Volvo |
| Annonceur | Volvo |
| Marque | Volvo XC40 |
| Date de première diffusion/publication | 2018 / 1 |
| Secteur d'activité | Voitures |
| Slogan | By not owning things you are not owned by things |
| Synopsis | The new Volvo XC40 is a car you subscribe to, rather than own. To reflect this sustainable solution, the elegant film shows a young woman navigating a world cluttered with things: mail order packages, technology, consumer goods, a suffocation of stuff. The music? "My Favourite Things", of course. Finally, with the help of her non-owned vehicle, she breaks free. To capture the advantages of the new Volvo XC40, a car one subscribes to rather than owns, a young woman escapes a world suffocated by over-consumption. To the tune of "My Favourite Things", we see how not owning things is also the key to not being owned by things. |
| Synopsis (langue originale) | The new Volvo XC40 is Volvo’s first car sold through subscription. Because when it comes to mobility, access can be just as good – or even better – than ownership. In our new film promoting both the XC40 and the subscription offer Care By Volvo, we explore the idea that in a society of abundance, the things you own can end up owning you.And that by not owning things, you are not owned by things. |
| Type de média | Télévision |
| Longueur | |
| Bande son | My favorite things |
| Maison de production | Anonymous Content |
| Sociéte de création sonore | 750mph |
| Creative Strategy | Bjarne Darwall |
| Producteur, agence | Mats Wolgers |
| Producteur | Aris McGarry |
| Producteur exécutif | Eric Stern |
| Directeur de la photo | Max Goldman |
| Réalisateur | Johnny Green |
| Post production | CHIMNEY Gothenburg |
| Grade | Oskar Larsson |
| Monteur | Thomas Grove Carter |
| Sound Designer | Sam Ashwell |
| Compositeur de musique | Richard Rodgers |
| Compositeur de musique | Oscar Hammerstein |
| Chef de groupe | Jenni Fuleki |
| Chef de groupe | Lena Olander |
| Chef de groupe | Alison Arnold |
| Directeur artistique | Andreas Malm |
| Directeur artistique | Karl Risenfors |
| Concepteur / rédacteur | Gustav Johansson |
Plus de réalisations
VOIR TOUSMy Favorite Things
- MARQUE:
- Volvo XC40
- AGENCE:
- Forsman & Bodenfors London
Volvo V60
- MARQUE:
- Volvo Cars
- AGENCE:
- Forsman & Bodenfors Göteborg