Lifebuoy - "I am a little girl"

Grey Karachi, Pakistan

4739

Marque: Lifebuoy
Pays: Pakistan

Annonceur: Unilever

Titre	I am a little girl
Titre (langue originale)	Mein Choti Si Aik Ladki Hoon
Agence	Grey
Campagne	I am a little girl
Annonceur	Unilever
Marque	Lifebuoy
Date de première diffusion/publication	2022 / 3
Secteur d'activité	Shampoings, après-shampoings
Philosophie	Lifebuoy Shampoo has always championed the cause of girl child education, and the importance of reinforcing the support that allows our little girls to dream gets greater every day. We took an important and monumental step forward. Taking an age old poem, we got the ever-inspiring Zehra Nigah to rewrite it from the excited gaze of a little girl. Showing her question why she should be held back, question do her dreams not have a right to be represented? With the support and partnership of the Government of Pakistan and the School Education Department of the Government of Punjab the full poem, penned by Zehra Nigah will now be included into textbooks. This is just the beginning. To be able to drive change at the grassroots is a dream for us, and we could not be any prouder of Lifebuoy Shampoo to pick up this mantle for all the little girls of Pakistan.
Type de média	Digital
Longueur	71 seconds
PDG	Sara Koraishy
Directeur de création	Yawar Iqbal
Chief Communications & PR Officer	Huma Qureshi
Business Director	Nadir Zia
Senior Account Manager	Mushtaq Abdullah
Chef de groupe création	Mehr Hamid
Creative Manager	Iman Abro
Creative Manager	Gulrukh Rizvi
Social Media Manager	Laila Rizvi
Social Media Manager	Maheen Lodhi
Directeur de création	Saad Saif
Consultant	Ziyad Broker
Consultant	Zeina Broker
Parolier	Zeb Bangash
Responsable de la publicité (annonceur)	Asima Haq
Responsable de la publicité (annonceur)	Zaeem Azhar Khan
Responsable de la publicité (annonceur)	Faizan Zaheer
Responsable de la publicité (annonceur)	Marium Khan