Antony Bentley
Monteur at Hasan & Partners
Helsinki, Finlande
TitreThe Hand (director's cut)
BriefFinland is one of the safest countries in the world – when you're not at home.Finland is the second most dangerous country for women in the EU. And a frighteningly large part of this violence happens at home. And it’s not only women that are in danger. Domestic violence affects all ages, all sexes and all social classes. In many cases the offender can also be a victim.The city of Helsinki campaigns annually against domestic violence and promotes its social and healthcare services for its citizens. The video spot that feels and looks like an old horror movie communicates straight to the perpetrator: before there’s actual violence, there is the threat of violence. This is where you can change your fate: get help, before violence gets out of your hand.
Agence
Campagne The Hand
Annonceur City of Helsinki
Marque City of Helsinki
Date de première diffusion/publication 2018 / 2
Secteur d'activité Santé publique, hygiène et sécurité
Synopsis Finland is one of the safest countries in the world - when you're not at home. Amount of domestic violence is relatively high. Finland is the second most dangerous country for women in the EU. A frighteningly large part of this violence is domestic. And it's not only women that are in danger. One third of the victims are men. It happens in all age groups and all social classes. The city of Helsinki campaigns against domestic violence. The video spot that feels and looks like an old horror movie talks straight to the aggressor. Before there's violence, there is the threat of violence. This is where you can change your fate: get help, before violence gets out of your hand.
Philosophie Before there's violence, there is the threat of violence. This is where you can change your fate: get help, before violence gets out of your hand.
Problème Finland is one of the safest countries in the world - when you're not at home. Amount of domestic violence is relatively high. Finland is the second most dangerous country for women in the EU. A frighteningly large part of this violence is domestic. And it's not only women that are in danger. One third of the victims are men. It happens in all age groups and all social classes.
Type de média Télévision
Longueur
Réalisateur
Concepteur / rédacteur
Directeur artistique
Directeur de clientèle
Maison de production
Producteur
Directeur de la photo
Effets spéciaux
Sound Designer
Monteur

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