Public Transport Behaviour 2018 - "Male"

Focus Advertising Dublin, Irlande

1883

Titre	Male
Brief	While promoting an “anti-racism on public transport” message, the brief challenged us to create engagement with our passengers. To deliver on this, we organised branded photo booths in high footfall areas and asked commuters to "become part of the bigger picture". We took photos of over 1,000 commuters and then engaged the renowned artist Charis Tsevis to create big picture images from these smaller images.Using the heading "Join us on the Journey", also played to the fact all those appearing in the image, were in fact commuters.
Agence	Focus Advertising
Campagne	Join us on the journey
Annonceur	National Transport Authority
Marque	Public Transport Behaviour 2018
Mise en ligne	Novembre 2018
Secteur d'activité	Institutions / Interêt Public / Associations à but non lucratif
Slogan	Racism has no place on public transport
Synopsis	National Transport of Ireland partnered with Immigrant Council of Ireland to communicate the message, racism has no place on public transport.
Type de média	Presse & publications
Directeur de création	John Walsh
Concepteur / rédacteur	Kevin Murray
Directeur artistique	Kieran Brennan
Illustrateur	Charis Tsevis
Typographe	Mark Nally