| Titre | Man sitting & laughing |
| Agence |
Havas Germany
|
| Campagne |
Repicturing Homeless
|
| Annonceur |
Getty Images / Fiftyfifty
|
| Marque |
Getty Images / fiftyfifty
|
| Date de première diffusion/publication |
2018 / 3
|
| Secteur d'activité | Publicité et communication
|
| Synopsis | Getty Images, a world leader in visual communications has joined forces with the Düsseldorf street magazine fifty-fifty and the creative agency Havas Germany to launch a campaign which aims to change the way the homeless community is viewed and drive a narrative of possibility. The ‘Repicturing Homeless’ campaign (http://www.repicturinghomeless.com) sees homeless individuals portraying people from different walks of life in a series of stock images which are available to license from today. |
| Type de média |
Presse & publications
|
| Responsable de la création |
Darren Richardson
|
| Responsable de la publicité (annonceur) |
Hubert Ostendorf
|
