| Titre | Without "but" |
| Agence | Publicis Middle East |
| Campagne | Without "but" |
| Annonceur | Maggi |
| Marque | Nestle |
| Date de première diffusion/publication | 2019 / 10 |
| Secteur d'activité | Alimentation |
| Synopsis | Maggi launches the withoutbuts movement to encourage women to live a healthier life, without leaving any restraint, excuses or obstacles to block their way. A smart way to make the public aware that by simply giving up the word "but" one can access a healthy and balanced lifestyle. This moving and spectacular manifesto features 5 women, kickboxer, architect, yogi, visually impaired or widowed, who through their personal experiences, will free themselves from the weight of the word "but". A campaign relayed on social networks by a hashtag #noexcuses, 5 stories testimonials and recipes tips. |
| Type de média | Film Web |
| Longueur | |
| Directeur de la création | Rana Najjar |
| Directeur de création | Mohamed BARECHE |
| Directeur artistique | Salam Balbaaki |
| Directeur artistique | Ganesh Babu |
| Concepteur / rédacteur | Angelo Augustine |
| Planning Director | Jala Fawaz |
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