Production Director at Pulse

IDFA - "Real Emotion. Real Films"

WE ARE Pi

WE ARE Pi Amsterdam, Pays-Bas

6796

Marque: IDFA
Pays: Pays-Bas

Annonceur: IDFA

Titre	Real Emotion. Real Films
Agence	WE ARE Pi
Campagne	Real Emotion. Real Films
Annonceur	IDFA
Marque	IDFA
Date de première diffusion/publication	2020 / 11
Secteur d'activité	Salons, événements & festivals
Synopsis	IDFA, the world’s leading documentary film festival, best known for its support of independent filmmakers and artistic excellence, today launches a campaign to celebrate the beauty and power of emotions with “Real Emotions. Real Film.” Created in-house by Amsterdam-based ideas company WE ARE Pi, in collaboration with artistic director Maurice Mikkers, the campaign takes an intimate look at different emotions under the microscope to capture the beautiful range reactions to documentary film.
Philosophie	IDFA, the world’s leading documentary film festival, best known for its support of independent filmmakers and artistic excellence, today launches a campaign to celebrate the beauty and power of emotions with “Real Emotions. Real Film.” Created in-house by Amsterdam-based ideas company WE ARE Pi, in collaboration with artistic director Maurice Mikkers, the campaign takes an intimate look at different emotions under the microscope to capture the beautiful range reactions to documentary film. The creative spirit of IDFA is conveyed by showing a new way to express emotion - by discovering the tangible art forms hidden within every single teardrop. The unique structure of minerals, shaped by different feelings, tell their own stories. The idea to place tears under the microscope was inspired by Mikkers, who wondered what our tears looked like up close and made a curious discovery back in 2014 that under a microscope, each tear looked like a uniquely beautiful work of art. To bring the campaign to life, WE ARE Pi worked with Mikkers to collect hundreds of tears, each representing a unique human experience, ranging in emotions from joy to sorrow, pride to heartbreak. To collect them, We Are Pi provided tear collection kits for people to then capture their moments of real emotion. To compliment the abstract beauty of tears under a microscope, We Are Pi created a fully immersive film of slowlapsing tears as they move under a microscope. The entrancing tears of pride, grief, love and joy, build up to a crescendo of visual splendour before inviting you to feel the beauty yourself by taking part in IDFA 2020. The campaign roles out across the Netherlands in Cinema, Social, Print, Outdoor and PR. For those that would like to explore their own breadth of emotion through film, the festival dates this year are 16 Nov - 6 Dec. In order to ensure safety protocol for the coronavirus, the festival will now include screenings, talks and workshops both in physical locations across Amsterdam, and online via their website. You can learn more at www.idfa.nl
Type de média	Cinéma
Longueur	60 seconds
Music & Sound Design	Antfood
Directeur artistique	Orwa Nyrabia
Festival Director	Cees van 't Hullenaar
Partnerships Manager	Andrea Van Den Bos
Head of Marketing Communications	Martine Van Duijn
Communications Coordinator	Marjolein Polder
Social Media Manager	Cengiz Can
Designer	Kaz Salemink
Responsable de la création	Alex Bennett-Grant
Directeur de la création	Barney Hobson
Directeur de la création	Rick Chant
Design Director	Seth Josephs
Directeur de création	Matteo Maggiore
Directeur de création	Valerio Mangiafico
Equipe créative	Kyle Foreman
Equipe créative	Brigitta Szaszfai
Designer	Nick Fatouris
Designer	Fleur Ellis
Production Director	Kim Buttery
Producteur	Ekaterina Golovkina
Assistant de Production	Amani Barr
Head of Strategy	Mark Lester
Stratégie	Paris Bethel
Directeur Général	Patrick Garvey
Business Director	Agathe Derrstroff
Chef de groupe	Slav Slavov
Business Affairs	Barrie Williams
Photographe	Maurice Mikkers
Music & Sound Design Creative Director	Pedro Botsaris
Sound Designer	Rory White
Compositeur de musique	Rory White
Compositeur de musique	Luis Bergmann
Compositeur de musique	Wilson Brown
Compositeur de musique	Yuta Endo
Colorisation	De Grot
Coloriste	Joppo in de Grot