Titre | Epidemic |
Agence | BBDO New York |
Campagne | Epidemic |
Annonceur | Monica Lewinsky / Anti-Bullying |
Marque | Monica Lewinsky / Anti-Bullying |
Date de première diffusion/publication | 2019 / 10 |
Secteur d'activité | Associations caritatives, fondations, volontariat |
Synopsis | At first glance, this interactive PSA (designed to be watched on a smartphone) seems to tell the story of a young girl growing sicker from a health epidemic. At the end of the clip, viewers are prompted to enter their phone number to find out what really happened. The exact same film plays again, but this time the viewer receives real text messages at the same time as the girl in the video. It becomes clear she is a victim of cyberbullying. |
Type de média | Film Web |
Longueur | |
Responsable de la création | Greg Hahn |
Worldwide Chief Creative Officer | David Lubars |
VP Creative Director | Bianca Guimaraes |
Directeur de création | Roberto Danino |
VP Creative Director | Gary du Toit |
VP Creative Director | Lance Vining |
Directeur de création associé | Jim Connolly |
Director of Integrated Production | David Rolfe |
Producteur exécutif | Jessica Coccaro |
Executive Producer, Digital | James Young |
Developer | Alex Massicott |
Developer | Nick Russo |
Digital Resource Manager | Jimmy Mcgee |
Brand Strategy | Dexter Blumenthal |
Marketing Project Lead | Crystal Lin |
Maison de production | Sanctuary Content |
Réalisateur | Cole Webley |
DP | Paul Meyers |
Producteur exécutif | Preston Lee |
Producteur exécutif | Kristen Bedard-Johnson |
Producteur délégué | Noah Thomason |
Montage | Arcade Edit |
Monteur | Paul Martinez |
Assistant Monteur | Chris Angel |
Assistant Monteur | Jeff Lopus |
Editorial Executive Producer | Sila Soyer |
Editorial Producer | Fanny Cruz |
Télécinéma | Company 3 |
Coloriste | Tom Poole |
Executive Producer, Color | Ashley McKim |
Color Producer | Alexandra Lubrano |
Finishing | Arcade Edit |
Flame Artist | Tristian Wake |
Flame Artist | Mark Popham |
After Effects Artist | Riccardo Sinti |
Musique | Human |
Compositeur de musique | Sloan Alexander |
Executive Music Producer | James Dean Wells |
Ingénieur du son | Sloan Alexander |