Titre | Disappearing Persons |
Agence | BWM isobar |
Campagne | Disappearing Persons |
Annonceur | Queensland Police |
Marque | Queensland Police |
Mise en ligne | Avril 2018 |
Secteur d'activité | Gouvernement et autres institutions |
Philosophie | The ‘Disappearing Persons’ campaign transformed the way Queensland Police protect missing persons in their vast state. Together with the behaviour change team at Cox Inall Change, BWM Dentsu created a new tool to help Queensland police find missing persons, with the general public playing a vital role. Harnessing the power and impermanence of Snapchat to create fresh urgency around images of missing teenagers. At time of writing, 94% of alerts have assisted in a missing person being found. |
Type de média | Etude de cas |
Longueur | |
Responsable de la création | Rob Belgiovane |
Directeur de la création | Amy Hollier |
Associate Executive Creative Director | Phil van Bruchem |
Creative Director | Chris Andrews |
Concepteur / rédacteur | Tom Opie |
Directeur artistique | Chris Plummer |
Account Manager | Eleanor Mcleod |
Account Executive | Ellen Donald |
Communications Planning Executive | Patrick Bell |
Digital Planner | Mac Wright |
Agency Producer | Sonia Mclaverty |
Film Production Company | Guilty, Melbourne |
Director | Christopher Tovo |