Samsung Galaxy Note 8 - "3 Dimensional Unpacked 2"

Cheil Worldwide

Cheil Worldwide Seoul, Corée du Sud

Awards

5846

Marque: Samsung Galaxy Note 8
Pays: Corée du Sud

Annonceur: Samsung

Titre	3 Dimensional Unpacked 2
Agence	Cheil Worldwide
Campagne	3 Dimensional Unpacked
Annonceur	Samsung
Marque	Samsung Galaxy Note 8
Mise en ligne	Mai 2018
Secteur d'activité	Téléphones mobiles & tablettes
Synopsis	The Brief : To Effectively Deliver The Launch Of Galaxy Note8 To Global Media And Consumers, Building Anticipation For The New Product And Creating Post-event Buzz. The Strategy : Samsung Galaxy Note8 Unpacked Selected A Venue That Could Embrace A New And Huge 3 Dimensional Screen. With Content Material That Can Effectively Visualize The Product Features Through Spatial And Illusional Effects Of The 3-sided Screens, Both Attendees At The Event And Millions Of Livestream Viewers Were Presented With An Immersive And Unforgettable Launching Event Experience. The Execution/the Execution & Craft : Several Graphic Simulations Were Gone Through As The Actual Screens Are Constantly Being Tuned Until The Last Minute. As There Are Limitations To Visualize The 3d Content On A Computer, A Mini Stage - One-eighth The Size Of The Real Stage – Was Set Up For Precise Testing And Editing Purposes. For A Successful Launch Of A New Product, Any Distortions Of The Product Were Unaccepted; The Visuals Were Adjusted So That Product Images Can Be Perfectly Presented On The Three Sides. This Process Also Allowed The Team To Develop Content With Mystical Effects Such As The Product Floating The Result : Samsung Galaxy Note8’s ‘3 Dimensional Unpacked’ Successfully Introduced The Revival Of The Note Series Through Its Grand Screen And Immersive Content. 1,700 Attendees At The Event Cultivated Numerous Pr Articles That Roused Viral Effects. This Project Reached Up To 47 Million Live Digital Viewers Worldwide.
Type de média	Etude de cas
Longueur	169 seconds
Directeur de la création	Jonghee Yoo
Creative Director	Hakkyun Choi
Concepteur / rédacteur	Sohyun Lee
Directeur artistique	Yunji Jeong
Directeur artistique	Hongkoo Sohn
Directeur artistique	Heekyung Keum
Directeur artistique	Eunkyung Seo
Head Of Be Business Group	Jihyun Park
Head Of Be Business	Jaesan Kim
Head Of Be Division	Eun-sook Koh
Head Of Be Division	Hwanjoon Cho
Account Director	Colin Kwon
Responsable de budget agence	Jaesung Lee
Responsable de budget agence	Eunbee Kyung
Account Executive	Dakyung Lee
Directeur du planning stratégique	Jaewoong Yang
Strategic Planning Manager	Hyunmin Lee
Strategic Planning Manager	Inho Kim
Strategic Planning Manager	Ju Hyun Lee
Planneur stratégique	Areum Han
Agency Producer	Youngjin Oh
Film Production Company	Museum, Seoul
Director	Jongmin Lee
Post-production Company	Solid Vfx Lab, Seoul
Post-production Company	designfever, Seoul
Post-production Company	sila Sveta, Seoul
Post-production Company	Invnt, Seoul
Other Post-production Credits	Jaecheol Song
Other Post-production Credits	Park Suchun
Other Post-production Credits	Lee Juhwan
Other Post-production Credits	Oh Jooheon
Other Post-production Credits	Choi Sanghyun
Other Post-production Credits	Alexander Us
Other Post-production Credits	Mike Kitson