| Titre | NXT LVL |
| Agence | FCB Canada |
| Campagne | NXT LVL |
| Annonceur | BMO |
| Marque | BMO |
| Mise en ligne | Novembre 2022 |
| Secteur d'activité | Banque, finance, droit et assurance |
| Synopsis | BMO needed to connect with a generation of potential customers that actively ignores them – gamers. This target is notoriously unreceptive to banks, so showing up authentically was essential. To connect with skeptical and savvy gamers, BMO launched a first-of-its-kind communications platform on the world's number one streaming platform: Twitch. With content that intersected both gaming culture and personal finances, and answering questions and sharing tips on topics like monetizing gaming, homeownership, and budgeting, BMO's NXT LVL helped gamers level up in gaming and finances.By launching a first-of-its-kind communication platform on Twitch, with content that intersects gaming culture and personal finances, BMO changed the gaming community's opinion of what a bank can be and reimagined where and how consumers engage with a bank. All this despite the objections of Twitch, who recommended against a bank creating a Twitch channel. |
| Problème | The Bank of Montreal (BMO) is a Canadian multinational investment bank and financial services company. |
| Type de média | Digital |
| Responsable de la création | Nancy Crimi-Lamanna |
| Directeur de la création | Andrew MacPhee |
| Directeur de la création | Jeremiah McNama |
| Directeur artistique | Hussein Rumaithi |
| Concepteur / rédacteur | Patrick Gravel |
| General Manager | Tracy Little |
| Group Account Director | Jessica Lax |
| Integrated Production Director | Maia Spetter |
| Directeur Général | Tim Welsh |
| Responsable de la stratégie | Shelley Brown |
| Directeur des Stratégies | Stephanie Gyles |
| UX | Lara Goldsmith |
| Broadcast Producer | Tania Overholt |
| Maison de production | Unified Content |
| Producteur exécutif | Michi Lepik-Stahl |
| Réalisateur | Tom Feiler |
| Directeur de la photo | TJ Derry |
| Directeur de la photo | Adam Madrzyk |
| Monteur | Peter Miller |
| Directeur de création | Mike Kotevitch |
| Concepteur / rédacteur | Caleb McMullen |
| Directeur de clientèle | Hailey Scott |
| Content Strategy | Daisy Qin |