McDonald's - "Fancy a McDonald's?"

Leo Burnett

Leo Burnett London, Royaume-Uni

Awards

3288

Marque: McDonald's
Pays: Royaume-Uni

Annonceur: McDonald’s

Titre	Fancy a McDonald's?
Agence	Leo Burnett
Campagne	#RaiseYourArches
Annonceur	McDonald’s
Marque	McDonald's
Date de première diffusion/publication	2023 / 1
Secteur d'activité	Chaînes de fast-food & de restaurants
Synopsis	In a world of mounting pressure and expectation, an invitation to McDonald’s provides us all with a small, but much needed moment of light-hearted release.However, we noticed something. An invitation to McDonald's is so universal that it can be communicated without words, food, or restaurants. All it takes, is a simple raise of the eyebrows - a gesture that everyone in the UK is familiar with.McDonald’s claimed ownership of that knowing look by turning it into an ownable action that quickly became a cultural trend that spread across 35 countries, via a fully integrated media plan that launched on Blue Monday at the beginning of January, with the goal of spreading joy at a time when the nation needs it most.We began with a bold experiential stunt that saw McDonald’s change their logo for the first time in history across physical signage, as well as social profiles.
Type de média	Télévision
Longueur	60 seconds
Maison de production	Moxie Pictures LDN
Montage	Final Cut
Post production	Framestore
Post-Production audio	750mph
Chief Marketing Officer (CMO)	Michelle Graham-Clare
Director of Marketing	Steve Howells
Responsable de la création	Chaka Sobhani
Directeur de la création	Mark Elwood
Directeur de création	James Millers
Directeur de création	Andrew Long
Concepteur / rédacteur	Gareth Butters
Directeur artistique	Joe Miller
Responsable de la TV prod	Graeme Light
Réalisateur	Edgar Wright
Monteur	David Webb
Flame Artist	Darren Nicholson
Post production	Alexis Paterson
Coloriste	Stef Perry
Mixer	Sam Ashwell