| Titre | El Chavo without el Chavo (Film Case) |
| Agence | WMcCann |
| Campagne | El Chavo without el Chavo |
| Annonceur | SBT |
| Marque | SBT |
| Date de première diffusion/publication | 2019 / 8 |
| Secteur d'activité | Programmes et chaînes de TV et radio |
| Philosophie | A special episode of El Chavo del Ocho caused much talk in Brazil. Through its social responsibility platform SBT do Bem, SBT, one of the largest TV channels in Brazil, deleted the main character of the show on the 35th anniversary of the series in the country, that was also the Childhood Day. The new episode was created to raise the awareness about child abandonment. The context couldn’t be better, since the Chavo is a boy living in a barrel who doesn’t know his parents or relatives and, in some episodes, even starves. The stunt developed by WMcCann aimed to raise awareness by removing from the show one of the most beloved characters in the country. 35 years after the series debut in Brazil, it’s still a top-rated TV show. To do this, it was necessary to analyze SBT’s entire catalogue of episodes. After selecting compatible scenes from more than 200 chapters, the agency used the technique of rotoscopy to remove the Chavo, creating a new story. In the special episode featuring the original voice actors, the village characters notice that the Chavo is missing and start looking for him. This way, SBT ensured visibility to a social problem that is often invisible to the public eye. |
| Type de média | Télévision |
| Longueur | |
| Responsable de la création | Hugo Rodrigues |
| Responsable de la création | André Marques |
| Chief Operating Officer (COO) | Kevin Zung |
| VP, General Director | Marcio Borges |
| Directeur de création | Ricardo Weitsman |
| Directeur de création | Nicolás Romano |
| Directeur de création | Viviane Pepe |
| Head of Art | Felipe Gomes |
| Equipe créative | Alexandre “Xela” Oliveira |
| Equipe créative | Rafael Dyer |
| Equipe créative | Pedro Chaves |
| Equipe créative | Felipe Latgé |
| Equipe créative | Ricardo Weitsman |
| Monteur | Yuri Porto |
| Director of Client Services | Anna Moraes |
| Director of Client Services | Vitoria Silvestre |
| Media Vice President | André França |
| Equipe média | Horácio Rosário |
| Equipe média | Daniel Neves |
| Equipe média | Vitória Lobo |
| Equipe média | Lucas Gonçalves |
| VP Production | Tato Bono |
| Producteur, agence | Cayan Lobo |
| Producteur, agence | Rosinha Pinheiro |
| Producteur, agence | Fabiana Diniz |
| Maison de production | Homem de Lata Filmes |
| Réalisateur | Alexandre Braga |
| Post-production Producer | Bernardo Leite |
| Post production | equipe Mandrill |
| Production du son | Satelite Audio São Paulo |
| Voix-off | RioSound |
| Production graphique | Maurício Martim |
| Production graphique | Nereu Marinho |
| Chef de projet | Yarha Costa |
| Public Relations | Kerena Neves |
| Public Relations | Bruna Ramos |
| Public Relations | Patrícia Lázaro |
| Approval Client | Priscila Stoliar |
| Approval Client | Daniela Martins |
| Approval Client | Becken Lima |
Plus de réalisations
VOIR TOUS#HerShe
- MARQUE:
- Hersheys
- AGENCE:
- BETC HAVAS
The fall
- MARQUE:
- Hospital de Amor
- AGENCE:
- WMcCann