Kia - "The World’s First Storytelling Machine"

David&Goliath

David&Goliath El Segundo, Etats-Unis

23087

Marque: Kia
Pays: Etats-Unis

Annonceur: Kia Motors

Titre	The World’s First Storytelling Machine
Agence	David&Goliath
Campagne	The World’s First Storytelling Machine
Annonceur	Kia Motors
Marque	Kia
Date de première diffusion/publication	2020 / 12
Secteur d'activité	Secteur automobile
Synopsis	The world is full of stories just waiting to happen. As we approach the New Year, new beginnings bring with it the opportunity to discover fresh, unique stories, on the road or off. You just need the right tool to find them. In the latest creative campaign for Kia Motors by David&Goliath, Kia introduces the all-new 2021 Sorento, a rugged, mid-size SUV that’s much more than just an SUV, it’s the world’s first storytelling machine. A powerful, highly sophisticated tool that helps people discover the stories that are out there, in an era where stories are the ultimate currency. “To say it’s been quite a year is an understatement. With 2020 in our rear view, the New Year is like a blank page waiting for stories to be written. And the completely redesigned Sorento offers the kind of utility and power that can take you to those faraway places to uncover the majesty and unexpected beauty around us and fill the pages with stories yet to be imagined,” said David Angelo, founder and creative chairman of David&Golaith. “It’s a New Year and now, more than ever, we need new, positive, hopeful stories to experience and share, and the possibilities are endless.” The creative campaign is part of Kia’s multi-faceted New Year’s Celebration which began in early December when the all-new Sorento road tripped west to east to deliver the “2021” numerals to Time Square, capturing inspirational stories along the way with National Geographic. The hero spot of the campaign titled “The World’s First Storytelling Machine,” takes the Sorento on a story-generating odyssey: a man in a suit walking along a dusty road carrying a birdcage. A crash-landed astronaut in the middle of nowhere. Someone playing pinball in a dark alley. Or a disco ball sparkling in a forest. Evocative, sensory beats that conjure up a storytelling universe ready to be explored. It ends with the voice-over line: “We didn’t just build another SUV, we built the World’s First Storytelling Machine.” In the second spot titled “Front Row,” a woman takes her new Turbo-Hybrid Sorento (a first for Kia) up to a dramatic mountain outlook where she finds a set of theater seats that have been mysteriously set up to offer an unparalleled view of the canyon below, as well as a stellar display in the night sky. Both “The World’s First Storytelling Machine” and “Front Row” will air during Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2021 on ABC beginning at 8 p.m. EST. In addition to the broadcast campaign, as well as social and digital elements, the Sorento will be featured on digital billboards on the north façade of One Times Square, the building that launched the annual New Year’s Eve Ball Drop tradition in 1907. Sorento’s digital billboards will be on display through January.
Type de média	Film Web
Longueur	40 seconds
Effets spéciaux	Method
Founder	David Angelo
Creative Chairman	David Angelo
Président	Yumi Prentice
Directeur de la création	Mark Koelfgen
Concepteur / rédacteur	Mark Koelfgen
Directeur de création groupe	Frauke Tiemann
Directeur artistique	Frauke Tiemann
Directeur de création groupe	John O'Hea
Directeur artistique	John O'Hea
Directeur de création groupe	Steve Clarke
Concepteur / rédacteur	Steve Clarke
Directeur de création associé	Chris Mead
Concepteur / rédacteur	Chris Mead
Directeur de création associé	Kris Wong
Directeur artistique	Kris Wong
Directeur de création associé	Ben Sweitzer
Directeur artistique	Ben Sweitzer
Directeur Général	Paul Albanese
Broadcast Production	Paul Albanese
Senior Producer	Rob Sondik
Managing Director, Integrated Production	Peter Bassett
Technology	Peter Bassett
Producteur digital exécutif	Justine Kleeman
Producteur digital	Genevieve Shah
Associate Digital Producer	Jessica Sosa
Sr. Print Producer	Elisa Atwood
Sr. Art Producer	Andrea Rosenfeld
Associate Director of Project Management	Genie Lara
Senior Project Manager	Mike Antonellis
Directeur Général	Lisa Tanner
Directeur de clientèle	Aleks Rzeznik
Management Supervisor	Annelise Lorenzo
Chef de groupe	Quin Chadwick
Directeur de clientèle	Sarah Masket
Digital	Sarah Masket
Chef de groupe	Quinn Rufener
Digital	Quinn Rufener
Assistant Account Executive	Britney Bencomo
Digital	Britney Bencomo
Responsable de la stratégie	Laura Forman
Associate Comms Director	Natalie Gomez
Jr. Comms Planner	Hailey Kim
Sr. Strategist	Jasmine Spraglin
Jr. Strategist	Beka Tesfaye
Réalisateur	Natasha Royzina
Business Affairs	Natasha Royzina
Freelance Senior Business Affairs Manager	Camara Price
Product Information Manager	Mark McNaul
Digital Design	Meagan Steinkamp
Digital Design	Corey Siegel
Developer	Mariano Echegoyen
Developer	Junior Developer
Maison de production	Morton Jankel Zander (MJZ)
Maison de production	Oricom Inc.
Réalisateur	Henry Hobson
Président	David Zander
Producteur exécutif	David Zander
Producteur exécutif	Kate Leahy
Producteur délégué	Laurie Boccaccio
Directeur de la photo	Alwin Kuchler
1st AD	Liz Tan
Chef décorateur	Chris Gorak
Costume Designer	Daniel Orlandi
Montage	Spinach LA
Monteur	Adam Bright
Assistant Monteur	HJ Chong
Producteur exécutif	Jonathan Carpio
Producteur, maison de production	Patricia Gushikuma
Producteur exécutif	Michelle Machado
Senior Producer	Pip Malone
VFX Supervisor	Ben Walsh
Execuitve Creative Director	Ben Walsh
Coordinator	Laura Duncan
CG Supervisor	Pouyan Navid
Lead Flame Artist	Ian Holland
Colorisation	Company 3 NY
Maison de production	Barking Owl
Sociéte de création sonore	Barking Owl
Audio Post Studio	Eleven
Maison de production	Spinach LA
DP	Juan-Pablo Digenio
PA	Noah Smith