Clube de Criação - "Re-Reborn - This is so last scroll"

FCB Brasil

FCB Brasil São Paulo, Brésil

Awards

7721

Marque: Clube de Criação
Pays: Brésil

Annonceur: Clube de Criação de SP

Titre	Re-Reborn - This is so last scroll
Agence	FCB Brasil
Campagne	Re-reborn
Annonceur	Clube de Criação de SP
Marque	Clube de Criação
Date de première diffusion/publication	2018
Secteur d'activité	Agences de publicité
Philosophie	The Brazilian Creative Club is the most important advertising institution in the country. Since 2012, the Club promotes its own Festival that awards the creative work that stood out during the year and that brings in great names to discuss all areas of creativity. Each year, the Festival has a different theme, a new campaign and a new branding to encourage people to attend. For 2017, the fleeting quality of ideas inspired us to create an ever-changing campaign. Using an exclusive algorithm, we developed posters that were mutable in all aspects: logo, tagline, colors and type. Based on the Creative Club’s logo – a star, the algorithm generated every possible form of the 26 letters of the alphabet and the star. The posters changed in real-time online and in guerrilla projections all over São Paulo. The resulting art direction was a random combination of all of these elements. As they were living and mutating, the posters were digital-only: they were never printed or shown in a static way to the audience.
Type de média	Packaging, Marque & Design
Longueur	38 seconds
Advertising Agency	FCB Brasil
Design Agency	FCB Brasil
Media Company	FCB Brasil, São Paulo
Planneur Media	Fábio Freitas
Planneur Media	Vinicius Loschiavo
Agency Account Executive	Elton Longhi
Agency Account Supervisor	Vanessa Hannud
Agency Account Supervisor	Isabel Lunardelli
Agency Account Director	Pedro Fuhrer
Responsable de la création	Joanna Monteiro
Directeur de la création	Fabio Simoes
Creative Director	Romero Cavalcanti
Concepteur / rédacteur	Sofia Calvit
Concepteur / rédacteur	Nikola Salim
Directeur artistique	Rafael Beretta
Directeur artistique	Juliana Utsch
Directeur artistique	Yan Esteves
Agency Producer	Ricardo Magozo
Agency Producer	Pedro Lazzuri
Agency Producer	Mariana Golpian
Agency Producer	Natasha Zaminiani
Creative Technologist	Marcio Bueno
Creative Technologist	Victor Odo
Chef de projet	Suelen Mariano
Animation Company	FCB Brasil, São Paulo
Maison de production	Saigon, São Paulo
Director	Silvio Cunha
Producteur exécutif	Marcelo Altschuler
Directeur de la photo	Felipe Hermini
Editor	Rodrigo Resende
Monteur	Eduardo Dória
Art Assistant	Pevê Azevedo