Responsable de la publicité (annonceur)
at
Curtea Veche Publishing
Bucharest, Roumanie
| Titre | Vloggers’ Swap (Film Case) |
| Titre (langue originale) | Swap de vloggeri |
| Agence | Leo Burnett Bucharest |
| Campagne | Vloggers’ Swap |
| Annonceur | Telco |
| Marque | Telekom Romania |
| Date de première diffusion/publication | 2018 / 5 |
| Secteur d'activité | Télécommunications |
| Slogan | Life is for Sharing |
| Synopsis | Internet algorithms limit sharing. They show us only the views and opinions we already agreed with. This is called a Filter Bubble or Echo Chamber. The effect is polarization and intolerance. This is especially true for millennials, whose opinions are often formed via social media. As a brand that believes in “sharing” we could help audiences see each other’s perspectives. And we created “THE VLOGGERS’ SWAP”. For millennials, video is the most engaging form of content. So we identified vloggers with audiences that had the least in common, in terms of consumed content, likes, interests, and opinions. Then for one day, we challenged them to swap lives. |
| Type de média | Médias sociaux |
| Longueur | |
| Brand Manager | Oana Ioja |
| Brand Communications Manager | Ruxandra Ra |
| PR and Social Media Manager | Ana Maria Nitu |
| Planneur stratégique | Ana Maria Nitu |
| Concepteur / rédacteur | Andreas Aron |
| Directeur artistique | Alin Badiu |
| Producteur, agence | Sorin Deleanu |
| Responsable de la création | Ali Bati |
| Directeur de création groupe | Alin Marghidanu |
| Content Executive | Maria Zvinca |
| Group Communications Strategy Director | Mihai Lucanu |
| Associate Director | Victor Stroe |
| Responsable de budget agence | Laura Moisa |
Plus de réalisations
VOIR TOUS#TimeToRead
- MARQUE:
- Curtea Veche
- AGENCE:
- Leo Burnett Bucharest