Titre | Chennai Times |
Agence | Wunderman Thompson South Asia |
Campagne | Flirt with Your City Rap |
Annonceur | The Times of India |
Marque | The Times of India |
Date de première diffusion/publication | 2018 / 6 |
Secteur d'activité | Journaux, magazines, livres |
Synopsis | The Times of India launches an engaging brand campaign for TOI’s metro supplements (TIMS) esp. Bombay Times, Delhi Times, Gurgaon Times, Chennai Times, Bangalore Times and Calcutta Times titled ‘Flirt with your City’. The campaign aims to communicate its strengthened content and reinforce its positioning as the one-stop-destination for all news and gossip of city’s bustling social life and everything related to city’s popular (pop) culture. |
Philosophie | Over last few months, the brand has amplified its hyperlocal news coverage, youthful visual narratives, impactful content pointers and has brought in more exhaustive coverage across the content pillars of cinema, celebrities, food, fitness, fashion, campus, relationships, music related topics. Conceptualized by JWT India, the brand campaign is set to communicate the spicier, buzzier, trendier content proposition to its readers. The insight for this campaign comes from a simple observation- we are in a relationship with the city we choose to live in; sustained by many shared interests, shared progress and shared quality of life. But, over time city-dwellers get happy in their cocoons and self-imposed geographic confines, that inhibit their enjoyment of the city they live in. We resign to tried and tested outlets of entertainment, that restricts our exploration of the city’s pop-culture. It is time to re-kindle this romance with the city by updating our readers about the emerging daily hub for all that city-buzz, from waterholes to hunger zones, for party animals and artists and activists and everything that makes your city your city. And, because every relationship needs thrill to thrive and shared values to sustain, TOI’s metro supplements (TIMS) urge you to ‘Flirt with your city’. A city is not all about the chaos, hustle-bustle. It’s about discovering unknown facets, dive deeper into its culture, food, rituals, places, conversations and more. The films are the quirky re-telling of each city. What is it that makes one so uniquely different from the other? This is a story of pride, idiosyncrasies and how it is expressed and told through the campaign #FlirtWithYourCity. The ambition for this campaign is to create a dynamic anthem for each city driven by its unique pop-culture with the TOI’s Metro Supplements (TIMS) at the centre of it all. The narrative of the campaign uses Rap as the soundscape that draws from the rituals of each city, sounds of the city surroundings and edgy lyrics as the film wears a city avatar. The campaign is launched as a series of short films that portray their respective city’s nuances and showcases many celebrated names for their respective city like Deepika Padukone, Katrina Kaif, Vijendra Singh, Prosenjit Chatterjee, Rituparna Sengupta, Abir Chatterjee, Shruti Haasan, R Madhavan, Kiccha Sudeep, Aindrita Ray, Danish Sait, Sanjeev Kapoor and many others. The film has been conceptualized by JWT India, and created by Rawshark Films. The foot-tapping music is created by Dhruv Ghanekar, which brings together the soul and quirk of each city. |
Type de média | Digital |
Longueur | |
Plus d'info | http://flirtwithyourcity.com/ |
Storyboard Artist | Rajendra Bagate |
Grade | Navin Shetty |
Responsable de la création | Senthil Kumar |
Mixer | Joseph George |
National Planning Director | Pinaki Bhattacharya |
Senior Vice President | Pinaki Bhattacharya |
National Creative Director | Sambit Mohanty |
Directeur associé | Joy Chauhan |
Senior Vice President | Joy Chauhan |
Responsable de la stratégie | Bindu Sethi |
Offline | Priyank Premkumar |
Réalisateur | Aloke Shetty |
Producteur | Namrata Vankudre |
Musique | Dhruv Ganekar |
Voix | Brodha V |
Artist Representative | Arpan Peter |
Additional Production | Gaurav Godkhindi |
Executive Production | Malita |
Directeur de la photo | Sam Mohan |
DOP Assistant | Abhishek Srivastava |
Assistant Réalisateur | Suhaib |
2nd Unit DOP | Amit Surendran |
3rd Unit Director | Chintan Pokkar |
1st AD & DA | Harsha MG |
Additional Camera | Sajid Nazar |
Intern | Akshay Kukreja |
Producteur délégué | Sanaullah Khan |
Line producer Assistant | Swapnil Mote |
Producteur délégué | Nilma and Abhineet |
Line producer Assistant | Ramesh Babu |
Gimble | Tapan |
Art Department | Varadaraj |
Food Stylist | Sarab |
DIT | Jitendra Yadav |
Office Support | Ranga and Bikram |
Offline Assistant | Prakash Pakked |
Post Supervisor | Jay Apte |
Post Assistant | Urmi |
Online Artist | Sebastian Narsing |
Online assistant | Satya and Tasneem |
Animation | Fahad |
Graphics | Aditya Vipparthy |
Animation | Ranveer |
Animation | Nitin Patel |
Graphics | Jayakumar J |
Graphics | Prajeesh |
Animation | Rajiv Eipe |
Réalisateur | Sanjeev Bhargava |
Vice President (VP) | Sumeli Chatterjee |
Associate General Manager | Alexander Valladares |
Deputy Managing Director | Nikita Fernandes |
Directeur de création | Amish Sabharwal |
Senior Vice President & Exec Business Director | P. Sridharan Iyer |
Client Services Director | Mudit Trivedi |
Associate Vice President | Mudit Trivedi |
Directeur de clientèle | Amrita Hazari |
Directeur du planning stratégique | Shweta Khosla |
Vice President (VP) | Shweta Khosla |
Maison de production | Rawshark Films |
Musique | Wah wah Music |
Maison de production | Slurp Studio |
Maison de production | Yellow Umbrella |
Post production | Nube |
Post production | Famous |
Travel | Vaibhav Tours |