| Titre | Family |
| Agence | Nord DDB STO |
| Campagne | Family |
| Annonceur | McDonald's |
| Marque | McDonald's |
| Mise en ligne | Novembre 2018 |
| Secteur d'activité | Alimentation |
| Synopsis | Sweden’s most family friendly restaurant” is based on extensive research that proved that parents with small kids regard McDonald’s as a safe haven from society’s judging gazes. The main reasons being the relaxed atmosphere towards families with small children, both from staff and other guests. We dramatized this truth by showing a struggling father of two who finds refuge in “Sweden’s most family friendly restaurant”, where stares and judgmental looks are nowhere to be seen. The song in the ad is a Swedish children’s classic from the 60s called “Sudda sudda” |
| Type de média | Télévision & Cinéma |
| Responsable de la création | Andreas Dahlqvist |
| Directeur artistique | Joel Ekstrand |
| Concepteur / rédacteur | Petter Dixelius |
| Planneur | Hanna Ternström |
| Directeur de clientèle | Johan Molitor |
| Responsable de budget agence | Carolina Johansson |
| Responsable de budget agence | Andrea Odelius |
| Social Media Manager | Robin Löthberg |
| Designer | Mei-Li Wu |
| Designer | Isabel Ambring |
| Designer | Sebastian Reinbring |
| Designer | Patrik Oscarsson |
| Maison de production | Social Club |
| Producteur, agence | Johan Svensson |
| Réalisateur | Jesper Ericstam |
| Directeur de la photo | Henrik Stenberg |
| PR Agency | Prime Stockholm |
| Responsable de budget agence | Sara Davidsson |
Plus de réalisations
VOIR TOUSMarriage Unblocked
- MARQUE:
- Björn Borg
- AGENCE:
- Nord DDB STO
Marriage Unblocked
- MARQUE:
- Björn Borg
- AGENCE:
- Nord DDB STO