Titre | Blizzard store |
Agence | P4 Ogilvy & Mather |
Campagne | Blizzard store |
Annonceur | International Dairy Queen |
Marque | Dairy Queen |
Date de première diffusion/publication | 2018 / 5 |
Secteur d'activité | Chaînes de fast-food & de restaurants |
Synopsis | The Blizzard is Dairy Queen's most iconic ice cream. Since its launch, it's been widely recognized for being served upside down to customers in order to prove it creaminess. However, this trick has become predictable after three decades. So we needed to make it spectacular once again. We created the Blizzard Store. A kiosk where the whole Blizzard experience was upside down. 15 minutes was the average time our acrobats spent suspended upside down. |
Type de média | Plan d'animation commerciale |
Longueur | |
Responsable de la création | Pinky Mon |
General Creative Director | Chacho Cabrera |
Directeur de création | Werner Lemke |
Directeur de création | Osvaldo Restrepo |
Art Lead | Roberto Pérez |
Infographiste | Franklin Lu |
Illustrateur | Sergio Faria |
Illustrateur | Fernando Acosta |
Producteur | Alfonso Díaz |
Producteur | Samuel Martinez |
Directeur artistique | Grace Solarte |
Réalisateur | Chicho Canto |
Directeur de la photo | Alvis Gonzalez |
Maquilleur | Bessie Linares |
Photographe | Paul Castillero |
General Manager | Mónica Urrutia |
Directeur de clientèle | Olga Epifanio |
Chef de groupe | Liriola Garcia |
Planneur stratégique | Isabella Ortega |
Digital | Maria Emma Faria |
Account Service | María Arrieta |
Account Service | Joshua Henriquez |
Additional Credit | La tribu Performance |
Additional Credit | Contexto Panama |
Additional Credit | Geometry Panama |
Additional Credit | VFX Panama |