| Titre | Pabaon Sa Buhay (Protection for life) |
| Agence | Saatchi & Saatchi |
| Campagne | Pabaon Sa Buhay (Protection for life) |
| Annonceur | Procter & Gamble |
| Marque | P&G’s Safeguard® |
| Date de première diffusion/publication | 2018 / 6 |
| Secteur d'activité | Savons |
| Synopsis | The film follows the journey of Norman King through his childhood, leading up to his university graduation. Norman’s story is far from the ordinary – Norman is an Aeta, an indigenous tribe in the Philippines. As the first ever Aeta student to graduate from the University of Philippines, the film showcases the challenges Norman faced throughout his childhood, and how he overcame them with the lessons imparted from his mother, Warlita. While Norman is the hero, the main focus would be on the pabaons (life lessons) that were passed onto him by his mother. |
| Philosophie | The campaign idea is built on the core tension that every parent faces in bringing up their children. Having to balance the desire to keep them close and protected with the need to let them go out and explore the world to learn and grow by themselves. |
| Type de média | Film Web |
| Longueur | |
| Responsable de la publicité (annonceur) | Alex Vogler |
| Responsable de la création | Ajay Thrivikraman |
| Regional Creative Director | Noel Henson Orosa |
| Directeur de création | I-van Policarpo |
| Regional Creative Director | Theresa Ong |
| Directeur de la production audiovisuelle | Shirlie Alexis Tay |
| Responsable de la publicité (annonceur) | Sue-Kyung Lee |
| Responsable de la publicité (annonceur) | Kiran Gotur |
| Responsable de la publicité (annonceur) | Ajay Sampath |
| Responsable de la publicité (annonceur) | Carissa Limcaoco |
| Head Of Planning | Jordan Price |
| Planneur | Josh Roth |
| Executive Vice President | Natalie VanderVorst |
| Business Director | Sharmista Nagarkatti |
| Business Director | Maninder Bali |
| Responsable de budget agence | Daniel Hejl |
| Maison de production | Prodigious Singapore |
| Maison de production | Unitel x Straight Shooters |
| Réalisateur | Pepe Diokno |
| Post production | Kraftw5rkz Singapore |
| Coloriste | Corey Brandon Spykerman |
Plus de réalisations
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- MARQUE:
- Joy
- AGENCE:
- Publicis Singapore