The Stabilo Boss campaign is all about "highlighting" great women who've been sidelined by history. Now comes the radio version. The spots are brief evocations of apparently male achievements that made history. Shortly interrupted by a female voice, highlighting a woman's overlooked contribution.
Everyone knows the phrase "Behind every great man is a great woman.".But what does it mean? That the man is always the hero and the woman his sidekick? The truth is, all too often women were upstaged, and their actions and successes not mentioned. Now is the time to rewrite history: with Stabilo Boss. By highlighting remarkable women and their stories.