Tolulope Ajayi
Réalisateur at STILETTO PRODUCTIONS
TitreDoodles
BriefWomen with children who experience domestic violence tend to stay in abusive relationships believing this is in the best interest of the child. This campaign shows the fallacy in this thinking by highlighting the devastating and long lasting effect domestic violence has on children. The video spots, like the rest of the campaign, is presented from the child's perspective. We see children using their toys to express their reality; one of a home rife with abuse.
Agence
Campagne #BreakTheCycle Campaign
Annonceur Project Alert Violence Against Women
Marque Project Alert Violence Against Women
Date de première diffusion/publication 2018 / 6
Secteur d'activité Lutte contre l'exclusion et la discrimination
Slogan Break The Cycle
Synopsis CHILDREN IN ABUSIVE HOMES ARE EXPOSED TO A CYCLE OF VIOLENCE THAT CAN CHANGE THE WAY THE SEE THEMSELVES AND THE WORLD AROUND THEM.
Philosophie We sought to show how a young boy had normalized the sight of violence happening in the home. Shocking an audience to how casually he took his view and made it into his hobby.
Problème The impact of domestic violence on children is not well recorded in nigeria. the campaign sought to make this a topical issue for discuss
Résultat The video has been shared over 100 times on Instagram, yielding comments and discussions on the issue. Volunteer recruitment for Project Alert has grown 250% as a result of this campaign
Type de média Télévision
Longueur
Plus d'info http://www.projectalertnig.org/
Directeur de création
Concepteur / rédacteur
Concepteur / rédacteur
Producteur, agence
Brand Manager
Réalisateur
Brand Strategy Director

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