McDonald's - "Build As You Like 3"

Leo Burnett Germany

Leo Burnett Germany Frankfurt am Main, Allemagne

2798

Titre	Build As You Like 3
Agence	Leo Burnett Germany
Campagne	Build As You Like
Annonceur	McDonald's
Marque	McDonald's
Date de première diffusion/publication	2018 / 7
Secteur d'activité	Chaînes de fast-food & de restaurants
Slogan	Build your burgers as you like.
Synopsis	McDonald’s Germany is not what it used to be. The new McDonald’s restaurants all over the country have made a huge leap in quality – providing features like freshly made food, barista-made coffee, and touch-screen kiosks that allow customers to choose exactly what goes into their custom burger, including multiple bun options, specialty sauces and unique toppings. In other words: You can now build your burgers as you like. To showcase this sensational change, we took that one thing you are never allowed to change – and changed it. What’s that? The logo! We rearranged the McDonald’s logo – just like you can rearrange your burgers. By the way: In Germany the main McDonald's color code is yellow on green instead of yellow on red.
Type de média	Presse & publications
Agency	thjnk Hamburg
Directeur de création	Karl Wolfgang Epple
Directeur de création	Matthäus Frost
Directeur artistique	Matthäus Frost
Concepteur / rédacteur	Karl Wolfgang Epple
Final Art Work	Hilko Wiegmann
Responsable de budget agence	Maik Hansel
Responsable de budget agence	Katharina Form