Titre | Stork |
Titre (langue originale) | Cegonha |
Agence | AlmapBBDO |
Campagne | Stork |
Annonceur | Volkswagen |
Marque | Volkswagen Tiguan |
Date de première diffusion/publication | 2018 / 7 |
Secteur d'activité | Voitures |
Synopsis | Stork," the campaign film for the new Tiguan Allspace, presents a touching portrait of a young family spending time together. During an outing, from the moment they get on the road until they get back into town, a stork follows them around, getting the father''s attention. While all this is happening, viewers can check out the technological innovations in the Tiguan Allspace – such as when the mother activates the exclusive Cognitive Manual with Artificial Intelligence via voice command to find out more about the car''s features, or when the father, his hands full of purchases, opens the trunk by moving his feet to trigger the sensor for the Easy Open system, available in the R-Line model. Other Tiguan Allspace features also make an appearance in the family''s interactions, including the Active Info Display, the 350 Nm TSI engine, Park Assist 3.0, and Pedestrian Recognition, which brakes automatically when it detects people or animals suddenly crossing in front of the new Tiguan Allspace. The film closes with the stork landing in the middle of the street once they''re back in town. The Pedestrian Recognition feature is activated and the vehicle brakes for the bird, which lifts up a bundle with its beak in an allusion to the arrival of a new baby. The wife smiles, understands, and looks at her husband, who is caught by surprise but pleased. In the next scene the family is back in the car, now with twin babies and their grandmother, having filled up all seven seats in the Tiguan Allspace. The commercial closes out with the concept: "A new Volkswagen is born. The Tiguan Allspace: a new car, a New Volkswagen." The spot comes in 90, 60, and 30-second versions. |
Type de média | Télévision |
Longueur | |
Directeur de la création | Bruno Prosperi |
Directeur de création | André Gola |
Equipe créative | Henrique Del Lama |
Equipe créative | Fernando Duarte Silva |
Réalisateur | Claudio Borrelli |
Directeur de la photo | Ted Abel Pedro |
Directeur artistique | Paulo Ribeiro |
Producteur exécutif | Julia Tavares |
Monteur | Claudio Borrelli |
Monteur | Marcelo Cavalieri |
Post production | Casablanca |
Télécinéma | DOT |
Illustration 3D | Important Looking Pirates VFX |
Production du son | Cabaret Studio |
Compositeur de musique | Guilherme Azem |
Responsable client | Filipe Bartholomeu |
Responsable client | Christiano Bock |
Responsable client | Nathalia Barbosa |
Responsable client | Leandro Moreira |
Responsable client | Mariana Nanes |
Responsable client | Rafael Morandini |
Responsable client | Giovana Tibiriça |
Planneur | Cintia Gonçalves |
Planneur | Sérgio Katz |
Planneur | Marcus Freitas |
Planneur | Lucas Franco |
Planneur | Ana Beatriz Nunes |
Directeur média | Fabio Urbanas |
Directeur média | Felipe Proença |
Directeur média | Dayane Alves |
Directeur média | Mayby Santos |
Directeur média | Patrick Ferreira |
Responsable de la publicité (annonceur) | Leandro Ramiro |
Responsable de la publicité (annonceur) | Fábio Souza |
Responsable de la publicité (annonceur) | Helena Bonesio |
Responsable de la publicité (annonceur) | Marcos Mello |
Responsable de la publicité (annonceur) | Fernando Humayta |
Responsable de la publicité (annonceur) | Arthur Rocha |
Responsable de la publicité (annonceur) | Roberta Wenceslau |