Titre | Choose your favorite white |
Agence | McCann Worldgroup Spain |
Campagne | Starbucks Premium Instant |
Annonceur | Starbucks Corporation |
Marque | Starbucks At Home |
Date de première diffusion/publication | 2020 / 6 |
Secteur d'activité | Café, thé, boissons chocolatées, petit-déjeuner |
Philosophie | Nestlé is launching “Starbucks Premium Instant Coffee” a new range of products to consume at home, which will be available in supermarkets, as well as through online sales platforms. The campaign was created by McCann Worldgroup Spain. The Madrid-based integrated agency was awarded this assignment following a global agency review at the end of last year. McCann Worldgroup assumed the strategic and creative responsibility for the integrated campaigns of the new Starbucks-at-home product line and the development of all the assets that make up the toolkits that will be rolled out across all markets where the brand is present. Craft, the integrated production capability within McCann Worldgroup, oversaw the production of all the assets. The campaign will include hundreds of assets for all channels and is going to be launched in more than 15 markets including Brazil, Chile, Mexico, Australia, China, Hong Kong, Japan, Malaysia, New Zealand, Singapore, Taiwan, South Africa and the United Kingdom. Each one of the assets of this global integrated campaign has been developed centrally by McCann Worldgroup Spain (McCann, MRM and Momentum) to ensure the absolute consistency of the messaging and produced in different modular formats, depending on the product range. With this first assignment, McCann Worldgroup helps ensure the Starbucks' promise to “improve people's daily lives” and fulfilled in every moment of consumption that take place at home. |
Type de média | Animations, Autres |
Longueur | |
Marché | Canada |
Responsable de la publicité (annonceur) | Mario Vera |
Responsable de la publicité (annonceur) | Pamela Diaz |
Responsable de la publicité (annonceur) | Jonathan Iams |
Responsable de la création | Miguel Bemfica |
Responsable de la création | Monica Moro |
Equipe créative | Rafael Merino |
Equipe créative | Manuel Manceda |
Equipe créative | Marina Guadix |
Equipe créative | Elena del Águila |
Equipe créative | Elena Gomez |
Equipe créative | Pablo Camarero |
Equipe créative | Guillermo Barbero |
Equipe créative | Antonio De Federico |
Business Team | Max Lacerda |
Business Team | Alexandra von Puttkamer |
Business Team | Alvaro Cuneo |
Business Team | Jorge Adames |
Planning Team | María Martinez |
Planning Team | Bernardo Moleón |
Planning Team | Theodora Philip |
Shopper Team | Alba López |
Shopper Team | Irene Ruiz |
Shopper Team | Raúl Pérez |
Shopper Team | Eneko Musitu |
Shopper Team | Rafa Martinez |
Shopper Team | Miriam Madueño |
Shopper Team | Tania Sanz |
Shopper Team | Carlos Tellez |
Maison de production | CRAFT + Canada |
Production Team | Paloma Adrién |
Production Team | Rossana Noceloni |
Production Team | Vanessa Pizarro |
Production Team | Sara del Tío |
Production Team | Rocio Fernández |
Production Team | Paola Fernández |
Production Team | Sara Fernández |
Production Team | María Pastor |
Account Team Craft | Alejandra Rodriguez |
Account Team Craft | Clara Martí |
Account Team Craft | Paola Espinosa |
Photographe | Alfonso Herranz |
3D Studio | Mach |
Post production | CRAFT |
Coloriste | Paula Ruiz |
Réalisateur | Gerson Aguerri |
Directeur de la photo | Takuro Takeuchi |
Monteur | Ramón Morejón |
Producteur exécutif | Oscar Romagosa |
Producteur exécutif | Victor Mata |
Producteur | Marga Sardá |
Musique | TDL Music |
Compositeur de musique | Nicolas Castro |
Producteur | Manuel Villarroya |
Producteur | Nicolas Castro |