| Titre | The pad ad p2 |
| Agence | adam&eveDDB |
| Campagne | The Pad Ad |
| Annonceur | Hey Girls |
| Marque | Hey Girls |
| Date de première diffusion/publication | 2018 / 8 |
| Secteur d'activité | Hygiène, soins & parapharmacie |
| Slogan | Help us end period poverty. |
| Synopsis | One in ten girls in the UK can't afford sanitary products, so every month have to make their own D.I.Y. pads out of loo roll, socks or even newspaper. Hey Girls is a social enterprise company who are trying to solve period poverty with buy one give one boxes of sanitary towels, and they wanted to bring this fact home to people in a hard hitting campaign. They and advertising agency adamandeveDDB created 'The Pad Ad', a newspaper advert which could be cut out and used as a D.I.Y. sanitary pad to visualise that this is exactly how girls are having to improvise every month. It ran in the Metro newspaper as a double sided advert, with the make your own sanitary pad on the first page and the fact revealed on the reverse side when you turn the page. Print advertisement created by DDB, United Kingdom for Hey Girls, within the category: Public Interest, NGO. |
| Philosophie | Page 1: Make your own sanitary pad Page 2: One in ten girls in the UK can't afford sanitary products. Every month they're forced to use loo roll, socks or even newspaper. |
| Type de média | Magazine Custom Publishing |
| Directeur adjoint de la création | Mike Sutherland |
| Responsable de la création | Richard Brim |
| Directeur adjoint de la création | Ant Nelson |
| Directeur associé | Charlotte Cook |
| Artwork | Emma Vincent-Pagden |
| Designer | Santi Rey |
| Responsable de budget agence | Katie Briefel |
| Producteur, agence | Nickie Dixon |
| Concepteur / rédacteur | Sali Horsey |
| Directeur artistique | Zoe Nash |
| Design | King Henry Design |
| Planneur | Milla McPhee |
| Responsable de budget agence | Kathryn Gooding |
| Directeur associé | Liam Mullins |
| Planneur Media | Isaac Atite |
| Agence Média | 7Stars |
| Sampling Agency | Pod Staffing |