Leonardo Arcoverde
VP Creative Director at McCann Health NY
New York, Etats-Unis
Chevrolet's new campaign explores the attributes of nocturnal animals to present the features of the new S10 Midnight model, which is part of the brand's All Black line. Created by Commonwealth // McCann, the WMcCann division that exclusively serves the account, the ads use a play of light and shadow, referring to a nocturnal setting.

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