Kellogg's - "Mother's Day Surprise"

J. Walter Thompson Asia Pacific

J. Walter Thompson Asia Pacific Singapore, Singapour

Awards

4570

Marque: Kellogg's
Pays: Thaïlande

Annonceur: Kellogg's

Titre	Mother's Day Surprise
Agence	J. Walter Thompson Asia Pacific
Campagne	Mother's Day Surprise
Annonceur	Kellogg's
Marque	Kellogg's
Date de première diffusion/publication	2018 / 8
Secteur d'activité	Céréales pour le petit-déjeuner
Slogan	Let's make mornings great by having breakfast together
Synopsis	Research told us that busy mothers in Thailand rarely get to eat breakfast with kids in the morning as they are rushing for work and busy waking up kids and getting them ready for school. Kellogg's wanted to change that for at least one day, Mother's Day. (Mother's Day in Thailand is on August 12, the Queen's Birthday.) We asked kids whose moms worked in an office about their moms. 5 of the kids interviewed said they didn't know what their moms liked to eat for breakfast as they had never seen them eat breakfast. Kellogg's worked with these kids to plan a surprise breakfast for their moms for Mother's Day. It made their day as you can see from the looks of genuine joy on their faces.
Philosophie	Surprise busy moms in an office, who had never had breakfast with their kids, to have a breakfast together with their kids. Kellogg's helped the kids to serve up a delicious surprise to their mums.
Problème	Working mums in Thailand are pressed for time. They have to wake up early to wake up their kids for school, then rush the lil sleepyheads to shower, get dressed and eat a freshly prepared breakfast, before packing them off to school. Then they have to spend time in Bangkok's notorious traffic jams to get to work. Which means a lot of the time, moms can only eat en route to work. Some moms have never eaten breakfast with their kids.
Résultat	5 mums were genuinely surprised. Kellogg's ended the online film for Mother's Day with a call to "Let's #makemorningsgreat by having breakfast together." Until today the film has got over 1.7 million organic views and a total number of close to 2.5 million views and has been shared about a thousand times with many positive comments.
Type de média	Film Web
Longueur	180 seconds
Bande son	Stock
Plus d'info	https://www.facebook.com/KelloggsThailand/videos/1743724192363548/
Chief Creative Partner	Farrokh Madon
Concepteur / rédacteur	Farrokh Madon
Directeur de création	Liyu Min Zie
Directeur artistique	Liyu Min Zie
Directeur de création	Aarti Nichlani
Concepteur / rédacteur	Aarti Nichlani
Producteur exécutif	Vishant Tejwani
General Manager	Gaurav Lalwani
Regional Business Lead	Gaurav Lalwani
Regional Business Director	Heeru Kishnani
Responsable de budget agence	Apeksha Joshi
Chef de groupe	Sally Chua
Head of Broadcast Production	Gerri Hamill
Art Director Assistant	Hasheer Aslam
Film Director	Kawin Dumrongsak
Producteur, maison de production	Wasana Srivisan
Producteur, maison de production	Carat Intraprasit
Production Executive Producer	THANANATH SONGCHAIKUL
Directeur de la photo	Kritsadapol (Boat) Samonukul
Monteur	Lester Olayer
Online Artist	Phong
Color Services	Tom
Maison de production	Bullet Production Co. Ltd. Bangkok
Musique	Audio Network
Post production	The Post Bangkok
Regional Marketing Director SEA Kellogg's	Jessa Rena
Regional Managing Director (South East Asia) Kellogg's	Anoop Abraham
Regional Marketing Director SEA Kellogg's	Seah Su Yin