| Titre | LifeStreams |
| Agence | Wunderman Thompson Lima |
| Campagne | LifeStreams |
| Annonceur | Peruvian Cancer Foundation |
| Marque | Peruvian Cancer Foundation |
| Date de première diffusion/publication | 2009 / 2 |
| Secteur d'activité | Associations d'information et de lutte contre la maladie |
| Slogan | We made influencers donate the most important thing they have: Their audience of millions |
| Synopsis | The International Day Against Cancer goes unnoticed every year in Peru. Due to this, cancer patients don´t have the opportunity or the means to make themselves be heard and make people get involved with their struggle. Therefore we gave a voice to child cancer patients from the Peruvian Cancer Foundation, making everyone understand their condition and motivating them to donate by splitting the screen through a double streaming on Instagram combining two faces simultaneously with the new function Go live with a friend. |
| Problème | The International Day Against Cancer goes unnoticed every year in Peru. Due to this, cancer patients don´t have the opportunity or the means to make themselves be heard and make people get involved with their struggle. |
| Résultat | We achieved in only 24 hours with 0 investment: • More than 51 million media impressions • Conversations about our Foundation increase in 1228% • We multiply x10 our number of donors • Average donation of 14$, 120% more than a common day • Collect in 1 day more than we collected in the last 6 months |
| Type de média | Médias sociaux |
| Longueur | |
| Plus d'info | https://fpc.pe/ |
| General Creative Director | Bruno Reggiardo |
| Head of Art | Augusto Landauro |
| Directeur de création | Romy Dominguez |
| Interactive Copywriter | Pedro Bergelund |
| Interactive Copywriter | Geraldine Marcos |
| Interactive Copywriter | José Sarmiento |
| Interactive Copywriter | David Ayllón |
| Lead Art Director | Percy Honores |
| Account Management Team | Fiorella Rojas |
| Account Management Supervisor | Jimena Lau |
| Social Media Team | Cynthia Maco |
| Production agence | Voing Studio |
| Co-Film Director | Henry De la Cadena |
| Video editing | Juan Pacheco |
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