| Titre | Button |
| Annonceur | N/A |
| Marque | Mahindra and Mahindra |
| Date de première diffusion/publication | 2008 / 1 |
| Synopsis | The challenge: To showcase the effortless driving feature of Mahindra Scorpio Automatic. So, what’s the problem? No budget for shoot. Hence, no elaborate scripts. No dynamic vehicle shots. No glitzy locations. We had to come up with a cost-effective yet interesting way to showcase the product proposition. The solution: We thought of the “Play-Pause” button as a visual device to make our point. A simple yet effective way to demonstrate the effortless driving feature of the vehicle in bad traffic. |
| Type de média | Digital |
| Longueur | |
| Copy Supervisor | Jayannt Savant |
| Concepteur / rédacteur | Jayannt Savant |
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