Ushuaia TV - "Mon Assiette, ma planète"

BRAND STATION

BRAND STATION Paris, France

1192

Titre	Mon Assiette, ma planète
Agence	BRAND STATION
Campagne	Mon Assiette, ma planète
Annonceur	Groupe TF1
Marque	Ushuaia TV
Mise en ligne	Octobre 2018
Secteur d'activité	Programmes et chaînes de TV et radio
Slogan	Every week people throw away the equivalent of a full meal.
Synopsis	On the occasion of the national day against food waste on October 16th, Ushuaia TV has created its own anti-waste activist group acting in the capital city streets so that to make people aware of this general interest issue. Every week people throw away the equivalent of a full meal. This message was posted on more than 1000 trash cans in Paris. In addition to what has already been undertaken on the field, a video available on the channel social networks show activists in action on a bin. We have followed them until the end of their show and finally discovered that they converted the bin into a real "food market" using a neon light. In this way, the message refers to the amount of still edible food that we daily throw away. Our planet's future will also be determined by what is in our plates.
Type de média	Télévision & Cinéma
Longueur	68 seconds
Directeur artistique	Hugo Venutier
Photographe	William Keo