Nicolás Pérez
Associate Creative Director at Schafer Condon Carter
Chicago, Etats-Unis
TitreBurger King's Virtual Homecoming
Agence
Campagne Burger King's Virtual Homecoming
Annonceur Burger King
Marque Burger King
Date de première diffusion/publication 2020 / 8
Secteur d'activité Chaînes de fast-food & de restaurants
Slogan The first Burger King you can visit online, to win Whoppers in real life
Synopsis During quarantine it’s nearly impossible to visit a Burger King in Chile, the current situation with the pandemic in the country has extended the lockdown for over four months and the commerce doesn't seem to reopen soon. With this in mind, Burger King Chile partnered with “Wena Los Cauro”, a group of chilean youtubers and video game modders who developed an exact replica of a Burger King inside a modded version of the classic GTA San Andreas, in order to invite BK’s fans, to have a virtual homecoming in the only Burger King restaurant you can visit with no risk at all while winning free Whoppers just for visiting.
Philosophie The first Burger King you can visit online, to win Whoppers in real life
Problème During quarantine it’s nearly impossible to visit a Burger King in Chile, the current situation with the pandemic in the country has extended the lockdown for over four months and the commerce doesn't seem to reopen soon.
Résultat With this in mind, Burger King Chile partnered with “Wena Los Cauro”, a group of chilean youtubers and video game modders who developed an exact replica of a Burger King inside a modded version of the classic GTA San Andreas, in order to invite BK’s fans, to have a virtual homecoming in the only Burger King restaurant you can visit with no risk at all while winning free Whoppers just for visiting.
Type de média Jeux
Longueur
Responsable de la création
Directeur de création
Directeur artistique
Concepteur / rédacteur
Directeur de clientèle
Chef de groupe

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