| Titre | MTV Woofer |
| Agence |
Tonic Worldwide
|
| Campagne |
MTV Woofer
|
| Annonceur |
MTV
|
| Marque |
MTV India
|
| Date de première diffusion/publication |
2018 / 11
|
| Secteur d'activité | Autres
|
| Synopsis | ndia’s much-awaited festival of lights is just around the corner and its time the country will regale in the festive fervor. But amidst the festive madness, the welfare of our beloved animals, what we love to call Man’s best friend, becomes a significant concern. Music is a therapy and studies have proved that much like humans, the adorable animals also de-stress with tunes that is calm and composed to their ears. This Diwali, MTV, India’s No.1 Youth Brand brings ‘MTV Woofer’, a special music show designed for our furry friends from 6th November to 12th November, from 12:30 AM to 1AM. The music will also be available on MTV India Facebook page starting today. The agency partner on this initiative is Tonic Worldwide – an independent digital agency. MTV Woofer brings together the creative expertise of the young, talented musicians- Sidharth Basrur, Winit Tikoo and Sid Coutto. With 24 minutes of impeccable tunes that has required weeks of research and trial with special low-level beats and rhythm. The trials have conclusively proven that the tunes have a soothing effect on the pets. This Diwali, rejoice to the tunes of #MTVWoofer with pooch buddies, starting today the music will be available on MTV India Facebook Page and on TV Screens from 6th November to 12th November, from 12:30AM to 1AM. |
| Philosophie | Music is a therapy and studies have proved that much like humans, the adorable animals also de-stress with tunes that is calm and composed to their ears |
| Problème | India’s much-awaited festival of lights is just around the corner and its time the country will regale in the festive fervor. But amidst the festive madness, the welfare of our beloved animals, what we love to call Man’s best friend, becomes a significant concern. This Diwali, MTV, India’s No.1 Youth Brand brings ‘MTV Woofer’, a special music show designed for our furry friends from 6th November to 12th November, from 12:30 AM to 1AM. The music will also be available on MTV India Facebook page starting today. The agency partner on this initiative is Tonic Worldwide – an independent digital agency. MTV Woofer brings together the creative expertise of the young, talented musicians- Sidharth Basrur, Winit Tikoo and Sid Coutto. With 24 minutes of impeccable tunes that has required weeks of research and trial with special low-level beats and rhythm. The trials have conclusively proven that the tunes have a soothing effect on the pets. |
| Type de média |
Télévision
|
| Directeur artistique |
Deepak Shinde
|
| Art Supervisor |
Shaikh Shamshulakh
|
| Concepteur / rédacteur |
Arya Tiwari
|
| Designer |
Vasundhara Singh
|
| Designer |
Amey Waghle
|
| Designer |
Ameya Thakur
|
| Responsable de la stratégie |
Unmisha Bhatt
|
| Creative Supervisor |
Sanchita Kotian
|
| Directeur des Stratégies |
Anjali Malthankar
|
| PDG |
Chetan Asher
|
| Chief Operating Officer |
Samir Asher
|
| Chief Business Officer |
Sudish Balan
|
| Innovation Creative |
Pratik Hatankar
|
