States United to Prevent Gun Violence - "Best unbox ever with Cayden"

Grey New York

Grey New York New York, Etats-Unis

Awards

4397

Cette création fait partie de la Collection Act Responsible

Marque: States United to Prevent Gun Violence
Pays: Etats-Unis

Annonceur: States United to Prevent Gun Violence

Titre	Best unbox ever with Cayden
Agence	Grey New York
Campagne	Unboxing
Annonceur	States United to Prevent Gun Violence
Marque	States United to Prevent Gun Violence
Date de première diffusion/publication	2021 / 1
Secteur d'activité	Santé publique, hygiène et sécurité
Slogan	If it's unlocked, it can be unboxed.
Synopsis	Every day in the U.S., 8 kids are shot by a misused or unlocked gun. Gun sales were at a 20-year high this past summer, and with coronavirus lockdowns keeping more kids at home, the number of deadly unintentional shootings by children is rising. To illustrate how critical proper gun storage is, as families are spending more time at home, States United To Prevent Gun Violence has tapped into the cultural phenomenon of unboxing videos by launching a PSA with a fictional eight-year-old influencer, Cayden.
Type de média	Digital
Longueur	99 seconds
Production agence	Townhouse Studios
Animation	Gramercy Park Studios
Maison de production	Chelsea Pictures
Maison de production	Big Fun Films
Directeur de la photo	Laura Valladao
Responsable de la production	Penny Ensley
Executive Director States United to Prevent Gun Violence	Clai Lasher-Sommers
Worldwide Chief Creative Officer	John Patroulis
Chief Creative Officer Grey NY	Justine Armour
Directeur de la création	Jessica Ehrhardt
Directeur de création groupe	Renan Molin
Creative Director Copywriter	Brendon Nafziger
Directeur de création	Daniel Massih
Directeur artistique	Samantha Hilty
Copy Supervisor	Evan T. Atherton
Design	Ho Lee
SVP Account Director	Elizabeth Gilchrist
Chef de projet	Joey Scarillo
Director PR	Kirsten Schubert
Executive Director Social	Kenny Gold
Développeur web	Marie Rupolo
Production	Townhouse
Chief Production Officer	James McPherson
Producteur exécutif	Kristin Childers
Senior Integrated Producer	Samantha Alvarado
SVP Head of Business Affairs	Stephen Bernstein
Business Manager	Angelique Vargas
VP/Music Producer	David Lapinsky
Réalisateur	Kevin-Wilson Jr
Owner	Lisa Mehling
Producteur exécutif	Lisa Mehling
Producteur exécutif	Pat McGoldrick
East Coast Representative	Denise Blate Roederer
Monteur	Patrick Colman
Monteur	Sarah Roebuck
Post production	Penny Ensley
Associate Producer	Andrea Cantor
Animation and Finishing	Gramercy Park Studios
Post production	Haitanya A. Singh
Illustration	The Youth