| Titre | Palau Pledge |
| Agence | Host Havas |
| Campagne | Palau Pledge |
| Annonceur | Palau Legacy Project |
| Marque | Palau Legacy Project |
| Mise en ligne | Avril 2018 |
| Secteur d'activité | Questions environnementales |
| Synopsis | A sharp rise in tourist numbers is impacting the environment of the island nation Palau. The objective was to promote ecologically responsible behaviour amongst tourists and locals. So a bold new entry visa was created: all arrivals must sign a pledge, stamped in their passports, to be good environmental stewards. Visitors are informed that fines or expulsions apply to anyone breaking the Pledge. To prevent tourists from ruining the beautiful island nation of Palau, a new entry visa was created in the form of a pledge to protect the environment. All visitors must sign it, making them accountable for their actions. |
| Synopsis (langue originale) | A sharp rise in tourist numbers is impacting the environment of island-nation, Palau. Annually, 160,000 guests enter Palau, which has a population of 20,000 population. The costs of environmentally destructive behaviour are often difficult to gauge on an individual level; they aren’t the result of any one person’s careless actions but of aggregate actions over time. The objective was to promote ecologically responsible behaviour amongst tourists and locals, ensuring enforcement and encouragement was everyone’s job.To promote awareness and sustainable actions, a bold new entry visa process was created: All arrivals MUST sign a pledge, stamped in their passports, to be good environmental stewards. Signed before an officer, this eco-commitment is dedicated to Palau’s children. By making visitors agree to a public request to sign the Pledge, an internal desire to behave consistently is produced. Visitors are informed that fines or expulsions apply to anyone breaking the environmental laws behind the Pledge.To implement the Palau Pledge and ensure its effectiveness, the agency worked with government, the tourist industry and citizens. Immigration laws, landing procedures and customs processes were changed. Announced at the UN, the Pledge garnered 1.7 billion media impressions in the first 4 weeks. Most significantly, it’s projected that over 2 million tourists will sign the Pledge within its first 10 years. |
| Type de média | Autres |
| Longueur | |
| Directeur de la création | Seamus Higgins |
| Directeur de création | Gustavo Vampre |
| Directeur de création | Paul Bootlis |
| Concepteur / rédacteur | Daniel Fryer |
| Concepteur / rédacteur | Paul Bootlis |
| Directeur artistique | Stu Alexander |
| Directeur artistique | Gustavo Vampre |
| Designer | Darren Cole |
| Designer | Nic Adamovich |
| Designer | Dylan Reid |
| Designer | Michael Macgregor |
| Designer | Serlina Wong |
| Designer | Pip Snelling |
| Photographe | Sean Izzard |
| Photographe | Enric Sala |
| Producteur, agence | Ros Payne |
| Producteur, agence | Thea Clausen |
| Producteur, agence | Andrew Sambell |
| Producteur, agence | Megan Evans |
| UX | Peter Pippen |
| UX | Shea Warnes |
| UX | Edward Scrivens |
| UX | Adam Shutler |
| UX | Rhys Hobbs |
| PR Agency | Red Agency |
| RP/Communication corporate | Adam Freedman |
| RP/Communication corporate | Katie Lettice |
| RP/Communication corporate | Jackie Holt |
| RP/Communication corporate | Andrea Philips |
| RP/Communication corporate | Caroline Jeffery |
| RP/Communication corporate | Madeline Mullins |
| RP/Communication corporate | Sarah Dillon |
| Musique | Jed Kurzel |
| Création d'image | Yukfoo Animation |
| Photographie / Illustration | The Pool Collective Photography |
| Social Director | Mark McKissock |
| Monteur | Beau Simmons |
| Responsable de budget agence | Alex Ball |
| Responsable de budget agence | Maggie de Goede |