| Titre | #LetWhatsInsideOut |
| Agence | Havas London |
| Campagne | Care Sewn In |
| Annonceur | Campaign Against Living Miserably (CALM) |
| Marque | CALM |
| Date de première diffusion/publication | 2019 / 10 |
| Secteur d'activité | Associations caritatives, fondations, volontariat |
| Philosophie | Havas London has partnered with The Campaign Against Living Miserably and Topshop/Topman to launch the Care Sewn In collection – a new clothing range designed to promote mental wellbeing and self-care in young people. The collection, which comprises 13 garments and is available in 15 Topshop/Topman flagship stores and online from today, plays on the idea that all clothing has a care label inside with instructions on how to look after it – and instead features an oversized care label stitched to the outside of clothing, encouraging young people to look after themselves. It features self-care messaging and information about CALM’s lifesaving helpline and webchat, toward which £5 from every garment sold will be donated. The care label and collection is part of the wider #LetWhatsInsideOut philosophy devised by Havas for CALM, which encourages young people to talk about, rather than bottle up, their feelings and focuses on self-care and change behaviours to improve mental wellbeing. |
| Type de média | Télévision |
| Longueur | |
| Post production | Big Buoy |
| Responsable de la publicité (annonceur) | Ben Hawley |
| Responsable de la publicité (annonceur) | Andrew Brown |
| Group Chief Creative Officer | Mark Whelan |
| Equipe créative | Aaron Howard |
| Equipe créative | Matt Swinburne |
| Equipe créative | Owen Hunter Jenkins |
| Equipe créative | Brodie King |
| Equipe créative | John Ogunmuyiwa |
| Designer | Lorenzo Fruzza |
| Designer | Ciaron Fitzpatrick |
| Directeur de clientèle | Alex Lindblom-Smith |
| Directeur de clientèle | Sophie Fletcher |
| Chef de groupe | Hannah Thomas |
| Stratégie | Ned Hodge |
| Stratégie | Kerrie Boyes |
| Producteur, agence | Dominique Strouthos |
| Maison de production | UNIT9 |
| Producteur exécutif | Jenna le Noury |
| Producteur, maison de production | Andrew Davies |
| Directeur de la production | Lana Salfiti |
| Réalisateur | John Ogunmuyiwa |
| Directeur de la photo | Adam Barnett |
| Montage | Big Chop |
| Monteur | Marika Shatova |
| Coloriste | Jonny Tully |
| VFX Artist | Eileen Chan |
| Son | Tadeu Jungle |
| Ingénieur du son | Alex Wilson-Thame |