| Titre | Kwittfluencer |
| Brief | Influencers on Instagram. Celebrities? Narcissists? Sales people? To promote the new peer-to-peer mobile payment feature, Kwitt, this campaign for German bank Sparkasse satirised influencer culture by creating an extremely unlikely "public figure" and getting him to strike familiar poses. The campaign mercilessly ridiculed everything and everyone that treads the thin line between advertising and self-promotion on Instagram. As he says: "Totally authentic." |
| Agence | Jung von Matt AG |
| Campagne | Kwittfluencer |
| Annonceur | Sparkasse – public Bank of Germany |
| Marque | kwitt |
| Mise en ligne | Novembre 2018 |
| Secteur d'activité | Services bancaires, investissements, services boursiers |
| Synopsis | Now Kim Kardashian, Cameron Dallas and Kendall Jenner have one more thing in common: Sparkasse, Germany’s biggest bank. To promote its peer-to-peer mobile payment feature, Kwitt, Sparkasse has turned Instagram fame into a laughing stock, by mercilessly ridiculing everything and everyone that treads the thin line between advertising and self-promotion on Instagram. |
| Type de média | Digital |
| Directeur de création | Johannes Hicks |
| Directeur de création | Frances Rohde |
| Directeur de création | Evilda Nikander |
| Concepteur / rédacteur | Anne-Marie Brandner |
| Concepteur / rédacteur | Benjamin Baum |
| Directeur artistique | Franziska Krüger |
| Directeur artistique | Sarah Dornieden |
| Directeur artistique | Angela Järmann |
| Photographe | Hans Starck |
| Directeur de la création | Till Eckel |
| Directeur Général | Sven Rebholz |
| Directeur de la photo | Tobias Koppe |
| Client Services Director | Alexandra Backhaus |
| Chef de projet | Carolin Spahn |
| Concept Creative | Ole Nagatis |
| Social media consultant | Paul Sackmann |
| Social Media Manager | Björn Trakowsky |