Titre | Love Fire 1 |
Agence | Grabarz & Partner |
Campagne | Love Fire |
Annonceur | Burger King |
Marque | Burger King |
Date de première diffusion/publication | 2018 / 3 |
Secteur d'activité | Chaînes de fast-food & de restaurants |
Synopsis | Burger King is operating in a highly competitive market. This makes it all the more important to stand out from the crowd with bold ideas. Even when it comes to something like arecruitment campaign. Usually this kind of advertising is rather simple and monotonous. So we took a different approach: our campaign shows real press footage of football ultras with pyrotechnics, a fire festival, a fire-eater at a demonstration in brazil and a anti-globalist with a molotov cocktail. Motifs that appeal to young people who are potential employess of Burger King – and cleary communicate Burger King’s passion for flame grilling. |
Type de média | Presse & publications |
Responsable de la création | Ralf Heuel |
Directeur de création groupe | Tobias Ahrens |
Directeur de création | Matthias Preuß |
Directeur de création | Jacob Eckstein |
Directeur artistique | Kaloyan Yanev |
Directeur artistique | Jan Stempfle |
Text | Kai Reuter |
Responsable de budget agence | Tim Mangels |
Acheteur d'art | Lara Kortbrae |
Acheteur d'art | Garnet Mathiessen |
Agence Média | Vizeum Deutschland |
Public Relations Agency | Emanate |
Producteur | Christoph Sträßer |
Litho | Anne Swierczynski |
Litho | Marc Janocha |
Post production | Melanie Marschefski |
Chief Marketing Officer (CMO) | Fernando Machado |
Head of Marketing | Hedwig Hartmann |
Head of Marketing Communications | Benedikt Lemsky |
Directeur de la communication | Friderike Carolin Weiss |
Equipe média | Christoph Pagels |
Equipe média | Rebecca Weldert |
PR Agency | Emanate |
RP | Gina Elsholz |
RP | Stefan Rybkowski |
RP | Julia Wirfler |
RP | Sofiya Reif-Shtipelman |