| Titre | Read Upright |
| Agence | Heimat |
| Campagne | Read Upright |
| Annonceur | Kieser Training |
| Marque | Kieser Training |
| Date de première diffusion/publication | 2019 / 5 |
| Secteur d'activité | Clubs de sports, gym, thalasso, centres diététiques |
| Synopsis | Let’s call it “cell phone stoop”. Back pain is a widespread malady, but it has been exaggerated by mobile devices, as we’re always bending our necks to peer at their screens. With the help of Heimat, Swiss fitness company Kieser Training decided to take action while also promoting its expertise. It did a deal with leading press sites to come up with a mobile app that unlocked articles based on the reader’s posture. Readers were forced to raise their phones to the healthiest position before their chosen article could be unlocked (and paid for) by the fitness company. |
| Type de média | Publicité sur mobiles |
| Longueur | |
| Directeur de création | Simon Rehsche |
| Directeur de création | Nico Ammann |
| Directeur de création | Leander Schmalfuß |
| Directeur artistique | Benjamin Hofmann |
Plus de réalisations
VOIR TOUSSwitzerland censored
- MARQUE:
- Internet-Blocking-Law NO
- AGENCE:
- Heimat