De Facto - "Are you in a toxic relationship?"

Publicis Canada

Publicis Canada Montreal, Canada

3358

Marque: De Facto
Pays: Canada

Annonceur: De Facto

Titre	Are you in a toxic relationship?
Agence	Publicis Canada
Campagne	Toxic Relationship
Annonceur	De Facto
Marque	De Facto
Date de première diffusion/publication	2018 / 11
Secteur d'activité	Institutions / Interêt Public / Associations à but non lucratif
Philosophie	For young people, 17-24, smoking represents empowerment, a sense of being in control of one’s life. The mandate is to sensitize them to the fact that, in reality, it is the tobacco industry that is in control of their lives, and this through strategies to create a dependency on its products. We created a campaign using an unlikely theme that nonetheless resonates strongly with the target group: romantic relationships. In the end, the entire campaign, which includes a short film, sheds light on the insidious and sly nature of cigarette addiction. Film advertisement created by Publicis, Canada for De Facto, within the category: Public Interest, NGO
Type de média	Télévision
Longueur	98 seconds
VP Creative Director	Sylvain Dufresne
Creative Director	Mario Laberge
Directeur artistique	Eric Bouchard
Concepteur / rédacteur	Éléonore Hurtubise
English Adaptation	James Viloria
English Adaptation	Kristian Andersen
Strategy	Laurence Delwaide
Client Services	Stéphanie Martin
Client Services	Félix Grenier
Client Services	Paul-André House
Content Strategy	Ariane Renaud-Brûlé
Media	Natacha Lafleur / Spark
Agency Producer	Renée Séguin
Production	Quatre Zéro Un, Simon Corriveau
Director	Mathieu Grimard
Directeur de la photo	Dereck Branscombe
Post Production	Video Nerve
Editor	Mathieu Grimard
Monteur	Charles-Louis Thibault
Colour, on-line	Dominique Belletête
Sound Design	Alexandre Wang-Legentil
Music	Cult Nation / Cri