| Titre | Wasted on Some |
| Agence | BBC Creative Services |
| Campagne | Wasted on Some |
| Annonceur | BBC |
| Marque | BBC iPlayer |
| Date de première diffusion/publication | 2019 / 10 |
| Secteur d'activité | Programmes et chaînes de TV et radio |
| Philosophie | As viewing habits change, the success of iPlayer has become key to the BBC’s future. Yet it was struggling to connect with younger audiences, who assumed that neither the content nor brand was for them. The creative brief set out to challenge this perception and prove that the platform was indeed relevant to under 35s. Wasted on Some is an irreverent brand campaign that pokes fun at this assumption, by creating caricatures of what young people believe the typical BBC viewer to be, before playfully suggesting that many iPlayer shows are in fact wasted on this audience. |
| Type de média | Film Web |
| Longueur | |
| Directeur de la création | Helen Rhodes |
| Responsable de la production | James Wood |
| Head Of Planning | Mike Lean |
| Directeur de création | Becca Pottinger |
| Equipe créative | Andy Parkman |
| Senior Producer | Rachel Roberts |
| Chef de projet | Phoebe Bibbings |
| Planner | Rosanagh Ker |
| Producteur | Jessica Greshoff |
| Producteur | Ben Roberts |
| Directeur de la production | Caroline Greig |
| Coordinateur de production | Beth Morson |
| Audio Producer | Michaela Hallam |
| Audio Producer | Dominic Ross |
| Audio Producer | Gavin Matthews |
| Audio Producer | Deborah Whitfield |
| Directeur de création digital | Ashley Temple |
| Directeur de la photo | Jane Record |
| Sound Designer | Marc Hardman |
| Sound Designer | Mark Hills |
| Designer | Dan Cavicchia |
| Motion Designer | Kieran Ahmed |
| Motion Designer | Mark Robertson |
| Head of Marketing | Kerry Moss |
| Marketing Manager | Nick Gilmer |
| Marketing Executive | Lucy Hodson |
| Media | Tony Dalton |
| Campaign Coordinator | Sam Cuthbertson |
| Post production | Stanley Post |
| Réalisateur | Tim Godsall |
| Producteur exécutif | Tor Fitzwilliams |
| Producteur digital | Ben Smithard |
| Directeur artistique | Morgan Kennedy |
| Associate Director | Adam Spivey |
| Coloriste | Jason Wallis |
| Online Editior | Mark Chapman |
| Compositor | CJ Gaikward |
| Post-production Producer | Oscar Wendt |
| Photographe | Alex Telfer |
| Photographe | Ian Weldon |
Plus de réalisations
VOIR TOUSQueen's English
- MARQUE:
- BBC iPlayer
- AGENCE:
- BBC Creative Services
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